Nicola Hart

Enthusiast
DISC Type : i

Founder at Agua de Madre

London, England, United Kingdom

Overview

Nicola Hart is the founder of Agua de Madre, a leading functional drinks company. Leveraging her past career as a filmmaker, she has scaled the award-winning water kefir brand from her kitchen to major UK retailers. She is a graduate of University College London.

Nicolas passion for fermentation and gut health was ignited during a trip to Mexico. She is an advocate for sustainable business practices, as evidenced by her companys B Corp certification and creation of upcycled products. Her background in film influences her brands compelling storytelling.

Nicola transitioned from being a documentary filmmaker to a beverage entrepreneur after discovering water kefir.

Personality Overview

Consensus Focused

Optimistic

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Functional Beverages
Founded and leads Agua de Madre, a company at the forefront of the functional and mindful drinks sector with its range of water kefir products.
Gut Health
A vocal advocate for the benefits of fermentation and live cultures, which are central to her company's product philosophy and brand mission.
Sustainable Business
Her company is a certified B Corp, and she publicly supports zero-waste pioneers, demonstrating a commitment to sustainability and mindful consumption.

Media Appearances

Interview with Nicola Hart creator of new healthy drink 'Agua De Madre'. Featured in Made in Shoreditch

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Agua de Madre is a female‑founded business, led by Nicola Hart …. Featured in Instagram

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Did you know? Agua de Madre is a female‑founded business, led by …. Featured in Instagram

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Work History

6-2017
Founder at Agua de Madre
11-2019
Film Maker at Prosper Films

Education

University College London from UCL
Education details unavailable from Camden School for Girls

More Information

Social Presence :

Prographics :

Exp : 8 Location : London, England, United Kingdom Job Level : Leadership Designation : Founder at Agua de Madre
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Insights For Selling To Nicola

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Maintain high, positive energy and convey confidence
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be excessively objective, be like a storyteller with them
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicola is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Nicola

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Nicola move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Nicola take some risk or not?

  • They can take some low-probability risks if needed.

You And Nicola

Personality Compatibility


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