Scott Wessels

Pioneer
DISC Type : ids

Founder & Managing Partner at MOPAC S&E

Austin, Texas Metropolitan Area, United States

Overview

Scott Wessels is the Founder and Managing Partner of MOPAC S&E, where he develops go-to-market strategies for sports and live events. A Texas State University alumnus, he previously led a team at Circuit of The Americas to a 400% revenue increase. Colleagues describe him as an innovative, passionate, and resourceful leader.

His professional life is deeply intertwined with his passion for high-profile sporting events, particularly motorsports like NASCAR and MotoGP. He focuses on crafting unique sponsorships and partnerships that directly enhance the fan experience, showing a genuine enthusiasm for the events he helps promote and execute.

As Vice President at Circuit of The Americas, Scotts commercial team grew partnership revenue by 400% from 2021 to 2024.

Personality Overview

Decisive But Friendly

Driven But Considerate

Friendly But Fast

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Sports Go-to-Market
He founded MOPAC S&E to create and execute go-to-market strategies for sports teams, new venues, and live events, focusing on high-value assets.
Commercial Partnerships
His career is defined by building commercial value, highlighted by increasing partnership revenue by 400% at Circuit of The Americas.
Motorsports Events
His recent work and social media activity show deep involvement and passion for major racing series like NASCAR, MotoGP, and Formula 1.

Media Appearances

Scott Wessels - Mopac S&E. Featured in MOPAC S&E

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Work History

9-2025
Founder & Managing Partner at MOPAC S&E
3-2019 - 9-2025
Vice President, Commercial Partnerships at Circuit of The Americas
12-2015 - 12-2018
Senior Director Music, Film, Sports and Live Entertainment Partnerships at The Madison Square Garden Company
7-2015 - 11-2015
Senior Director, Brand Partnerships at Premier Partnerships
1-2012 - 7-2015
Director, Brand Partnerships at Premier Partnerships

Education

1998 - 2002
BBA from Texas State University
1999 - 2002
Bachelor of Business Administration (BBA) from Texas State University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Austin, Texas Metropolitan Area, United States Job Level : Leadership Designation : Founder & Managing Partner at MOPAC S&E
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Insights For Selling To Scott

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • During followups, use calls or text if needed, they should be fine
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Scott is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Scott

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Scott move?

  • They are generally fast movers and can take quick decisions
  • Can Scott take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Scott

Personality Compatibility


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