Sean Cole

Examiner
DISC Type : cs

Senior Brand Manager at Zego

London, England, United Kingdom

Overview

Sean is a Senior Brand Manager in the FinTech sector at Zego, an insurtech scale-up. With a background progressing from content marketing, he is recognized by colleagues as highly creative and professional. He earned both his Bachelors and Masters degrees from the University of Portsmouth and holds certifications in persuasive design.

Personality Overview

Process Oriented

Status Quo Seeker

Tough To Convince

Being observant comes to them naturally.  They are thorough and always follow a systematic approach. They are quite aware of their needs and limitations, so they are unlikely to over-promise.

Topics They Care About

Brand Storytelling
He champions authentic brand narratives, leading initiatives like the #ZegoCustomerStories campaign to share the real experiences of private hire drivers and delivery riders.
AI in Creative Work
Actively seeks to integrate AI into the creative process, as shown by a recent job posting looking for talent curious about making creative work "smarter and faster. "
Digital Marketing
Showcases pride in his team's achievements, such as winning the "Excellence in Digital Marketing Award" at the British Insurance Tech Awards.

Media Appearances

Sean has no verified media appearances

Work History

8-2025
Senior Brand Manager at Zego
4-2022 - 8-2025
Senior Content Marketing Manager at Zego
10-2020 - 3-2022
Marketing Manager - Content at Zego
3-2018 - 7-2020
Social Media & Community Manager at Econsultancy
1-2017 - 12-2023
Director & Co-Founder at Love At First Vibe

Education

2013 - 2014
Master of Arts (MA) from University of Portsmouth
2010 - 2013
Bachelor of Applied Science (BASc) from University of Portsmouth

More Information

Social Presence :

Prographics :

Exp : 11 Location : London, England, United Kingdom Job Level : Middle Designation : Senior Brand Manager at Zego
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Insights For Selling To Sean

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be slow and cautious, encourage them to ask more questions
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sean is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Sean

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Sean move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Sean take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Sean

Personality Compatibility


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