Sean M. Kennedy

Enigma
DISC Type : dci

Founder & CEO at TRG

Greater Cleveland, United States

Overview

Sean M. Kennedy is the Founder and CEO of TRG, a company he established to provide a full suite of mobility, payments, and POS solutions. His ventures also include founding River SaaS Capital for venture debt financing and leading the cybersecurity firm Inversion6. People he has worked with describe him as visionary, professional, and fair.

Outside of his diverse business portfolio, Sean is a dedicated family man, having won the "Dad Of The Year" award every year since his oldest child was born. He is also a founder of Sibling Revelry Brewing and an avid fan of the Cleveland Browns, having traveled internationally to support the team.

He has now seen the Cleveland Browns lose games in three different countries.

Personality Overview

Friendly Yet Blunt

Hard To Convince

Challenger

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

Endpoint Management
He founded TRG to provide a comprehensive set of mobility, POS, and payment services, including management and cybersecurity, all under one roof.
Strategic Acquisitions
Recently secured a strategic investment to fuel TRG's growth through smart, disciplined acquisitions that strengthen the business's global platform.
SaaS Financing
As the founder of River SaaS Capital, he provides alternative venture debt and equity-based financing to support growing SaaS companies.

Media Appearances

Gemspring Capital Acquires TRG, a Leading Provider of Enterprise Mobility Lifecycle Management and Cybersecurity Solutions. Featured in PR Newswire

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TRG Accelerates Global Leadership in Managed Endpoints and Cybersecurity. Featured in Business Wire

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What TRG's Sean Kennedy Learned Making Two Foreign Acquisitions. Featured in Smart Business Dealmakers

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Work History

1-2004
Founder & CEO at TRG
8-2024
Board Member at The Great Lakes Construction Co.
9-2002
Founder & Managing Member at TruWest Holdings
1-2013
CEO at Inversion6
9-2016
Founder & Managing Member at River SaaS Capital

Education

1999 - 2002
BA from Ohio University
1998 - 1999
Buisiness from Syracuse University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Greater Cleveland, United States Job Level : Leadership Designation : Founder & CEO at TRG
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Insights For Selling To Sean M.

During A Call Or A Meeting

DO's

  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sean M. is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Sean M.

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Sean M. move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Sean M. take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Sean M.

Personality Compatibility


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