Sebastián Ignacio Castro

Questioner
DISC Type : c

Maintenance Sr Director, Global World-Class Maintenance at Ternium

Monterrey, Nuevo León, Mexico

Overview

Sebastián Ignacio Castro is the Senior Director of Global World-Class Maintenance at Ternium, with extensive experience in industrial maintenance management at both Ternium and Aluar. He holds an MSc in Maintenance Engineering and Asset Management from The University of Manchester and a degree in Mechanical Engineering from Universidad Nacional del Sur, underpinning his technical expertise.

His academic background includes a specialized Master of Science in Reliability Engineering and Asset Management from The University of Manchester.

Personality Overview

Not Easily Convinced

Price-Sensitive

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to analyze every situation thoroughly.
 They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Asset Management
His Master's degree from The University of Manchester and senior director roles are focused on Maintenance Engineering and Asset Management.
Reliability Engineering
A core component of his specialized MSc degree and crucial for his senior maintenance roles at large industrial companies like Ternium.
Industrial Maintenance
His entire career, from manager to senior director at Aluar and Ternium, has been dedicated to leading industrial maintenance operations.

Media Appearances

Ternium Brazil bets for the use of technology to improve the industrial center maintenance. Featured in Ternium (US site)

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Monitoring Central: a paradigm shift in maintenance. Featured in Ternium (global site)

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Ternium Steel saves $650,000 monthly with wireless. Featured in Control Global

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Work History

2-2025
Maintenance Sr Director, Global World-Class Maintenance at Ternium
8-2023 - 2-2025
Maintenance Director - Iron Making at Ternium
3-2022 - 8-2023
Director de mantenimiento de planta at Aluar
2-2020 - 3-2022
Gerente de Mantenimiento - solidificacion y laminacion at Aluar
7-2019 - 2-2020
Gerente de Mantenimiento de Planta at Ternium

Education

2003 - 2010
Ingeniero Mecánico from Universidad Nacional del Sur
2014 - 2017
MSc Maintenance (Reliability) Engineering and Asset Management (MEAM/REAM) from The University of Manchester

More Information

Social Presence :

Prographics :

Exp : 18 Location : Monterrey, Nuevo León, Mexico Job Level : Senior Designation : Maintenance Sr Director, Global World-Class Maintenance at Ternium
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Insights For Selling To Sebastián Ignacio

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sebastián Ignacio is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Sebastián Ignacio

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sebastián Ignacio move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Sebastián Ignacio take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Sebastián Ignacio

Personality Compatibility


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