Sebastian De Goeij in

Sebastian De Goeij

Critic · DISC type C
Autoboeker - Voor Accountants- en Administratiekantoren at Autoboeker
📍 The Randstad, Netherlands

Sebastian de Goeij is the founder of Autus, which operates Boekhoudvriend, Belastingvriend, and Autoboeker. With a background in Tax Law from Erasmus School of Law, he focuses on leveraging technology to minimize the tax burden and automate financial processes for over 500 entrepreneurs, helping them grow their businesses.

Sebastian is driven by a mission to solve inefficiencies within the accounting industry. He is transparent about the challenges of innovation, such as the initial failures of building a proprietary AI model, and uses these experiences to refine his solutions for accounting and administrative firms.

Unique fact: His teams first attempt at an AI model for invoice processing was a complete failure, achieving only 40% accuracy.

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Experience
6 Years
Current Role
Autoboeker - Voor Accountants- en Administratiekantoren
Location
The Randstad, Netherlands
Personality Overview

How Sebastian shows up

Precise
Negotiator
ROI Driven

They like to take decisions independently and do not seek others' support often. They prefer to analyze logically and value objective facts over emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Priorities

Topics Sebastian cares about

Accounting Automation
He frequently posts about the inefficiencies of manual accounting work and develops solutions, like Autoboeker, to automate processes for financial firms.
AI in FinTech
He has hands-on experience building AI models for invoice processing and openly shares the journey of developing this technology from an unusable prototype to an effective tool.
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Career

Work history

12-2024
Autoboeker - Voor Accountants- en Administratiekantoren
Autoboeker
1-2021
Boekhoudvriend - Boekhouding voor ZZP & MKB
Boekhoudvriend
1-2020
Belastingvriend - Belastingadvies voor particulieren & ondernemers
Belastingvriend
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2016 - 2019
Tax Law/Taxation
Erasmus School of Law
2015 - 2016
Bachelor of Business Administration (B.B.A.)
HU University of Applied Sciences Utrecht (Hogeschool Utrecht)
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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