Sebastian De Goeij

Critic
DISC Type : C

Autoboeker - Voor Accountants- en Administratiekantoren at Autoboeker

The Randstad, Netherlands

Overview

Sebastian de Goeij is the founder of Autus, which operates Boekhoudvriend, Belastingvriend, and Autoboeker. With a background in Tax Law from Erasmus School of Law, he focuses on leveraging technology to minimize the tax burden and automate financial processes for over 500 entrepreneurs, helping them grow their businesses.

Sebastian is driven by a mission to solve inefficiencies within the accounting industry. He is transparent about the challenges of innovation, such as the initial failures of building a proprietary AI model, and uses these experiences to refine his solutions for accounting and administrative firms.

Unique fact: His teams first attempt at an AI model for invoice processing was a complete failure, achieving only 40% accuracy.

Personality Overview

Precise

Negotiator

ROI Driven

They like to take decisions independently and do not seek others' support often.  They prefer to analyze logically and value objective facts over emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Accounting Automation
He frequently posts about the inefficiencies of manual accounting work and develops solutions, like Autoboeker, to automate processes for financial firms.
AI in FinTech
He has hands-on experience building AI models for invoice processing and openly shares the journey of developing this technology from an unusable prototype to an effective tool.
Supporting Entrepreneurs
His core mission across his companies is to handle financial and tax complexities, enabling entrepreneurs to focus on business growth.

Media Appearances

Sebastian has no verified media appearances

Work History

12-2024
Autoboeker - Voor Accountants- en Administratiekantoren at Autoboeker
1-2021
Boekhoudvriend - Boekhouding voor ZZP & MKB at Boekhoudvriend
1-2020
Belastingvriend - Belastingadvies voor particulieren & ondernemers at Belastingvriend

Education

2016 - 2019
Tax Law/Taxation from Erasmus School of Law
2015 - 2016
Bachelor of Business Administration (B.B.A.) from HU University of Applied Sciences Utrecht (Hogeschool Utrecht)

More Information

Social Presence :

Prographics :

Exp : 6 Location : The Randstad, Netherlands Job Level : N/A Designation : Autoboeker - Voor Accountants- en Administratiekantoren at Autoboeker
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Insights For Selling To Sebastian

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Make extra effort to not seem pushy or confrontational
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sebastian is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Sebastian

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Sebastian move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Sebastian take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Sebastian

Personality Compatibility


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