Sebastian Jan Gawelowicz in

Sebastian Jan Gawelowicz

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Global CRM & Personalization Technology Lead - D2C, New Categories at BAT
📍 London, England, United Kingdom

Sebastian is a Global CRM & Personalization Technology Lead at BAT, specializing in MarTech strategy and enhancing customer connections. With over 15 years of international experience across various sectors, he holds an Executive MBA and is recognized for building high-performing product teams. His colleagues describe him as dependable, analytical, and creative.

Outside of his corporate role, Sebastian is a thought leader who explores the intersection of marketing, technology, and AI through his personal brand, Wownomics. He is a frequent speaker at industry events like the MarTech Summit and has a keen interest in personal growth and business agility.

He was a finalist in the 2014 Loyalty & Gamification World Championships, where he was described as a "Polish young wunderkind" for his creativity and business imagination.

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Experience
13 Years
Current Role
Global CRM & Personalization Technology Lead - D2C, New Categories
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Sebastian shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Sebastian cares about

AI in Marketing
Writes and speaks about the impact of AI on marketing, including AI agents in commerce and how to leverage AI for growth.
MarTech Strategy
His career focuses on deploying marketing technology like Salesforce and Adobe to drive business outcomes and empower marketers.
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Career

Work history

7-2024
Global CRM & Personalization Technology Lead - D2C, New Categories
BAT
1-2021 - 6-2024
Global Product Manager - CRM & Personalization, DBS, New Categories
BAT
7-2018 - 12-2020
Global Product Manager - Marketing Automation, IDT, New Categories
BAT
3-2015 - 2-2016
Senior Global Business Analyst - Global Marketing Solutions
Mylan
6-2013 - 2-2015
Global Associate Business IT Consultant (BRM) - Marketing Channels
Abbott
In the press

Media appearances

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Education
10-2021 - 3-2023
Executive MBA
Kozminski University
4-2022 - 9-2023
Executive MBA
Porto Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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