Charl Bassil
Evaluator · DISC type DcsCharl Bassil is the BBCs inaugural Chief Brand Officer, leveraging decades of experience in turning around iconic global brands like Absolut Vodka. With a background in engineering and strategic consulting, and education from Harvard and INSEAD, he is known for being visionary, inspiring, and adept at connecting with consumers. People often describe him as visionary, caring, and smart.
A South African with Lebanese roots, Charl is passionate about photography, exploring cities by bicycle with his family, and discovering new food. He has a deep-seated interest in driving cultural change and creating communities where people feel a sense of belonging, influenced by his upbringing as the child of immigrants.
He started his career as an engineer on a production line at Procter & Gamble before transitioning into marketing.
Read the full overview →How Charl shows up
They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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