Sebastian Thinghøj Nyrup

Researcher
DISC Type : Cs

Owner at Leyoda

Maastricht, Limburg, Netherlands

Overview

Sebastian Thinghøj Nyrup is the CEO and Co-Founder of Unshackled B. V. , a company developing medical-grade heated gloves for Raynauds syndrome. An award-winning entrepreneur, he was named a Top 10 Young European Entrepreneur for 2025 and won the 2024 Maastricht Business Takeoff Awards. He is a graduate of Maastricht University.

Outside of his entrepreneurial ventures, Sebastian is a dedicated endurance athlete who has completed an Ironman. He is a firm believer in the power of teamwork, collaboration, and open communication to foster innovation and build strong relationships, viewing these as fundamental aspects of his work style.

He successfully completed an Ironman triathlon while simultaneously launching his startup and pursuing his university studies.

Personality Overview

Self-Disciplined

Soft Communicator

Detail Oriented

Being observant comes to them naturally.  The only way to convince them is by showing them examples and ample proof. They are always well-planned and adopt a systematic approach.

Topics They Care About

Startup Fundraising
He is actively raising a seed round for Unshackled B. V. and has publicly shared reflections on the challenges of finding relevant investors who align with his company's stage and mission.
Raynaud's Syndrome
His company, Unshackled B. V. , is built around a mission to help people with this condition, developing medical-grade heated gloves to provide a solution.
Entrepreneurship
As a multi-award-winning founder and the host of the 'First Moves' podcast, he is deeply involved in the startup ecosystem and building innovative solutions for the future.

Media Appearances

Sebastian has no verified media appearances

Work History

10-2025
Owner at Leyoda
9-2025
Owner at Nyrup Holding
4-2024
Founder at First Moves
9-2022
Co-Founder and CEO at Unshackled B.V.
7-2021 - 6-2022
Shop Advisor at T-Mobile

Education

2019 - 2023
Bachelor's degree from Maastricht University School of Business and Economics
9-2022 - 3-2023
Exchange from University of Cologne

More Information

Social Presence :

Prographics :

Exp : 7 Location : Maastricht, Limburg, Netherlands Job Level : Leadership Designation : Owner at Leyoda
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Insights For Selling To Sebastian

During A Call Or A Meeting

DO's

  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results
  • Use a presentation with information before getting into a live product walkthrough
  • If they are not asking many questions, nudge them to ask questions rather than just starting to talk yourself

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sebastian is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Sebastian

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Sebastian move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Sebastian take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Sebastian

Personality Compatibility


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