Segun Akinwoleola

Enthusiast
DISC Type : i

Head Of Sales at LVK Global

London, England, United Kingdom

Overview

Segun is the founder of The Gym Kitchen, a brand created to make healthy, high-protein food more accessible. Leveraging a first-class degree in Business Management from the University of Surrey and over 15 years of sales experience, he has rapidly scaled the brand into major UK supermarkets like Asda and Tesco.

Outside of his business, Segun is a Council Member at the Middlesex FA, where he supports underprivileged youth. He is a fan of "The Godfather" and mentioned in an interview that he enjoys traveling. He met his wife while they were both studying at the University of Surrey.

He once walked to work for a meeting without realizing his Afro comb was still stuck in his hair.

Personality Overview

Story Driven

Amiable & Agreeable

Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Food Product Innovation
He is focused on new product development, recently launching high-protein meals, salads, and wraps into major UK supermarkets based on customer feedback and trends.
Diversity in FMCG
A passionate advocate for diversity, he serves on the board of the Black Business Association and advises on Tesco's Black Action Plan to improve industry representation.
Youth Mentorship
Actively supports underprivileged youth through his role as a Council Member at Middlesex FA and by speaking at universities to inspire future entrepreneurs.

Media Appearances

Episode 19: Segun Akinwoleola - The Gym Kitchen. Featured in Spotify

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In Conversation with Segun Akinwoleola - Founder of The Gym Kitchen. Featured in YouTube

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A Masterclass in Entrepreneurship with the Gym Kitchen's Segun Akinwoleola. Featured in YouTube

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Work History

12-2018 - 7-2020
Head Of Sales at LVK Global
9-2017
Founder at The Gym Kitchen
9-2017 - 1-2021
Head of Sales at The Black Farmer
7-2017
Council Member at Middlesex FA
7-2016 - 9-2017
Senior National Account Manager at Life Health Foods UK (Up&Go and Nutri-Brex)

Education

2007 - 2011
BSc from University of Surrey
1999 - 2004
Education details unavailable from Forest Gate Community School

More Information

Social Presence :

Prographics :

Exp : 10 Location : London, England, United Kingdom Job Level : Leadership Designation : Head Of Sales at LVK Global
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Insights For Selling To Segun

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Refer to interesting customer testimonials and stress on great customer experience
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Segun is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Segun

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Segun move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Segun take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Segun

Personality Compatibility


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