Serena (Rodriguez) Steel

Galvanizer
DISC Type : Id

Senior Member Growth Manager, Enterprise Marketing at Headspace

Washington DC-Baltimore Area, United States

Overview

Serena has no verified overview

Personality Overview

People-Oriented

Persuader

Self-Assured

They will bat for you if they come to believe in you.  They do not mind taking risks and can make hard decisions, if necessary. They like to keep things under control.

Topics They Care About

Serena has no verified topics they care about

Media Appearances

Serena has no verified media appearances

Work History

8-2024
Senior Member Growth Manager, Enterprise Marketing at Headspace
8-2022 - 8-2024
Member Growth Manager, Enterprise Marketing at Headspace
4-2021 - 8-2022
Associate Marketing Manager at Compass
3-2021 - 4-2021
Senior Marketing Associate at Compass
12-2018 - 3-2021
Marketing Associate at Compass

Education

Bachelor's Degree from Penn State University
2022 - 2022
Education details unavailable from Product Marketing Alliance

More Information

Social Presence :

Prographics :

Exp : 9 Location : Washington DC-Baltimore Area, United States Job Level : Middle Designation : Senior Member Growth Manager, Enterprise Marketing at Headspace
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Insights For Selling To Serena

During A Call Or A Meeting

DO's

  • Talk about other customers and how they have derived value from your product
  • Find ways to push them a little if they don’t start giving a clear yes or no in due course
  • You might need to keep the conversation on track, they tend to slide off-topic

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t be excessively objective, focus on building a story first
  • Don’t rely too much on what they promise, make your own deductions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Serena is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Serena

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Serena move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Serena take some risk or not?

  • They can take risks if necessary.

You And Serena

Personality Compatibility


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