Serge Bekhaazi in

Serge Bekhaazi

Judge · DISC type Dc
Member of the Group Management Committee & CEO ; Middle East, Africa, & Turkey at Knauf
📍 Dubai, United Arab Emirates

Serge Bekhaazi is a versatile leader with over 25 years of experience in the energy, industrial, and infrastructure sectors. As CEO for the Middle East, Africa, & Turkey at Knauf, he focuses on culture transformation and growth. He holds a Bachelor of Engineering from the American University of Beirut.

Colleagues describe Serge as an exceptional manager, mentor, and a people-centric leader. His leadership style is centered on fostering a strong sense of purpose and culture within his teams, making him a role model for many he has worked with throughout his career.

He previously managed a region for BMI Group that included eight factories and more than 600 employees.

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Current Role
Member of the Group Management Committee & CEO ; Middle East, Africa, & Turkey
Location
Dubai, United Arab Emirates
Personality Overview

How Serge shows up

Objective Thinker
Quality Focused
Demanding

They are very proud of what they do. More than the product, they care about the effectiveness of the product. They respond well to strong and respectful communication.

Priorities

Topics Serge cares about

Culture Transformation
Identifies himself as a "Culture Transformation & Turnaround Leader" and has a track record of reshaping company cultures to drive performance and growth.
People-Centric Leadership
Recommendations consistently praise his leadership style, describing him as a "people person, " an exceptional mentor, and a leader focused on purpose and culture.
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Career

Work history

9-2025
Member of the Group Management Committee & CEO ; Middle East, Africa, & Turkey
Knauf
6-2024 - 9-2025
Business Advisor to CEOs & MDs
Self-employed
2-2021 - 9-2024
Managing Director
Schiedel International
10-2019 - 9-2024
President Middle East, Africa & Turkey and Global Commercial Business Process Leader
BMI Group (Roofing & Waterproofing)
2-2015 - 10-2019
Regional Managing Director, Middle East & South East Asia
Brand Energy & Infrastructure Services
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1995 - 2000
Bachelor of Engineering
American University of Beirut
1980 - 1994
Lebanese Bacc II
International College
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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