Sergio Caballero Fernández

Observer
DISC Type : ci

Jefe de producto at Grupo Ibricks

Montserrat, Valencian Community, Spain

Overview

Sergio Caballero Fernández is the Head of Product at Grupo Ibricks, leveraging extensive experience in retail management from his time at Leroy Merlin. His expertise includes supplier relations, product range definition, and commercial negotiations. He holds a degree as an Agricultural Engineer from the Universidad Politécnica de Valencia.

Based on his background, Sergio likely has a strong interest in economics and market dynamics, both in agriculture and retail. His professional interests appear to extend to corporate strategy and innovation, given his noted interest in companies like Google and Deloitte.

His career path from Agricultural Engineering to product management in the building materials industry is a unique professional trajectory.

Personality Overview

Assertive

Value Driven

Example Seeker

They are generally good communicators and can be hard to convince.  They are likely to ask many questions and look heavily for supporting information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Supplier Management
His current role focuses on supplier loyalty, expanding the supplier portfolio, and defining product ranges, indicating a deep interest in supply chain partnerships.
Retail Operations
Has significant experience managing sectors and zones for major retailers like Leroy Merlin and Plus Supermercados, overseeing teams, purchasing, and economic performance.
Commercial Negotiation
His background includes direct responsibility for commercial negotiations and managing purchasing, crucial aspects of his previous and current roles.

Media Appearances

Sergio has no verified media appearances

Work History

11-2024
Jefe de producto at Grupo Ibricks
11-2016 - 11-2024
Jefe de sector. Grupo ADEO. at Leroy Merlin - España
8-2007 - 11-2016
Jefe de Sector. Grupo ADEO. at Leroy Merlin - España
10-2005 - 8-2007
Jefe de Zona at Grupo Tengerman, Plus supermercados
1-2005 - 10-2005
Comercial. Canal de venta "Premio Especial Planeta" at Editorial Grupo Planeta.

Education

1999 - 2004
Ingeniero Agrónomo. Especialidad Economía Agraria. from Universidad Politécnica de Valencia
2015 - 2016
Master en Dirección y Gestión de Empresas MBA from EFEM

More Information

Social Presence :

Prographics :

Exp : 21 Location : Montserrat, Valencian Community, Spain Job Level : N/A Designation : Jefe de producto at Grupo Ibricks
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Insights For Selling To Sergio

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Build rapport, it will come handy to handle hard questions later
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sergio is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Sergio

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Sergio move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Sergio take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Sergio

Personality Compatibility


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