Sergio Prates

Sharpshooter
DISC Type : CD

Head Comercial de Vida at Zurich Insurance Company Ltd

São Paulo, Brazil

Overview

Sergio Prates is the Life Commercial Superintendent at Zurich Seguros, leveraging over 26 years of experience in life insurance and private pensions. His focus is on expanding the Life business in Brazil, strengthening the portfolio, and developing strategic partnerships. Colleagues describe him as a hands-on, reliable, and exceptional leader with strong technical knowledge.

There is no publicly available information about his personal life or hobbies. He holds a Bachelors degree from the Pontifícia Universidade Católica de São Paulo.

Unique fact: While at Icatu Seguros, he led a regional expansion that resulted in a 330% increase in revenue for the Life insurance division.

Personality Overview

Rigorous & Demanding

Precise But Practical

ROI Driven

They take a lot of pride in personal achievements.  They are not always relationship oriented. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Life Insurance Growth
His current role at Zurich is strategically focused on expanding the company's Life business segment throughout Brazil, particularly with individual life products.
Broker Relationships
He has a stated priority of building closer relationships with brokers to support the company’s distribution strategy and expand regional presence.
Digital Transformation
Previously highlighted how data and AI are transforming connections and decision-making, emphasizing the need for modern digital experiences in the financial sector.

Media Appearances

Sergio has no verified media appearances

Work History

11-2025
Head Comercial de Vida at Zurich Insurance Company Ltd
9-2024 - 11-2025
CCO & CPO at uFund
3-2024 - 8-2024
Associate Consultant at Prates Consultoria
1-2016 - 2-2024
Diretor Regional MG at Icatu Seguros
9-2013 - 1-2016
Superintendente Produtos Previdência at Icatu Seguros

Education

Bacharelado from Pontifícia Universidade Católica de São Paulo

More Information

Social Presence :

Prographics :

Exp : 23 Location : São Paulo, Brazil Job Level : N/A Designation : Head Comercial de Vida at Zurich Insurance Company Ltd
URL has been copied!

Insights For Selling To Sergio

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Refer to testimonials from well-known industry leaders
  • Objectively showcase the impact that your product creates

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don't try too hard to forge relationships with them
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sergio is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sergio

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Sergio move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Sergio take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Sergio

Personality Compatibility


Other Zurich Insurance Company Ltd Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.