Sergio Ratti Dávila

Observer
DISC Type : ic

Co-Founder and CEO at LATAM SPICE LLC / KUSI Foods

Miami, Florida, United States

Overview

Sergio Ratti Dávila is the Co-Founder and CEO of KUSI Foods, an award-winning company that manufactures and exports Peruvian food to the US market. An IE Business School MBA graduate, he has extensive experience developing strategic international ventures and managing procurement for the mining and energy sectors.

He co-founded Kusi Foods with his wife, driven by a shared passion for their native Peruvian cuisine which they missed while living abroad. Their goal is to build Kusi Foods into a major, globally recognized brand for Peruvian products, embodying the Quechua word "Kusi, " which means joy and happiness.

His companys Rocoto Hot Honey won a prestigious sofi™ Award at the 2023 Summer Fancy Food Show.

Personality Overview

Assertive

Curious

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Peruvian Food Export
Co-founded and leads KUSI Foods, a company dedicated to exporting Peruvian culinary delights to the United States market.
International Entrepreneurship
Experienced in building international businesses from the ground up by connecting key clients, users, and suppliers across borders.
Brand Building
Actively working to establish Kusi Foods as a leading, household name for Peruvian food products in the competitive US specialty food market.

Media Appearances

Sergio has no verified media appearances

Work History

2-2022
Co-Founder and CEO at LATAM SPICE LLC / KUSI Foods
8-2019 - 3-2023
Co-Founder and CEO at AVANT VENTURES LLC / SWLTR.CO
3-2015 - 3-2021
Co-Founder at Traccurate
5-2016 - 5-2018
Ejecutivo Senior Comercial at JLT Perú
9-2015 - 4-2016
Gerencia Desarrollo de Negocios Región Andina at Cobra Perú SA

Education

2018 - 2019
Master of Business Administration - MBA from IE Business School
2006 - 2011
Bachiller en Administración from Universidad del Pacífico (PE)

More Information

Social Presence :

Prographics :

Exp : 10 Location : Miami, Florida, United States Job Level : Leadership Designation : Co-Founder and CEO at LATAM SPICE LLC / KUSI Foods
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Insights For Selling To Sergio

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Persuade objectively how your product will help them achieve their goals
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sergio is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Sergio

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Sergio move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Sergio take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Sergio

Personality Compatibility


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