Seth Rubin

Enthusiast
DISC Type : i

Director of Business Development at BWT Logistics

New York, New York, United States

Overview

Seth Rubin is the Head of Business Development at Razr Logistics, functioning as a Fractional Chief Warehousing Officer. He specializes in connecting e-commerce brands to a vast network of warehouse solutions. People who have worked with him describe him as skilled, creative, and enthusiastic, with a talent for taking a project and running with it.

Personality Overview

Optimistic

Story Driven

Non-Confrontational

They are more about building relationships than just cutting deals.  They agree with others often, so exercise caution when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Warehouse Networking
Focuses on connecting brands to a curated network of over 2, 500 warehouses, ensuring the right fit for specific e-commerce and logistical needs.
Supply Chain Resilience
Advocates for building smarter, more adaptable supply chain networks rather than just adding facilities, believing resilience comes from having strategic options.
E-commerce Logistics
Specializes in helping e-commerce brands navigate complex distribution challenges by finding them the ideal short-term or long-term warehouse partners.

Media Appearances

Seth has no verified media appearances

Work History

8-2025
Director of Business Development at BWT Logistics
1-2025
Director of Business Development at Razr Logistics
1-2023
Founder, CEO at Vendor Choice
3-2022 - 1-2025
Director Of Business Development at Soapbox, Inc.
3-2009 - 5-2022
Vice Chair of Community Relations, Board Member at Manhattan Roller Hockey League

Education

1999 - 2003
Bachelor of Science (BS) from University at Albany

More Information

Social Presence :

Prographics :

Exp : 16 Location : New York, New York, United States Job Level : Mid-senior Designation : Director of Business Development at BWT Logistics
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Insights For Selling To Seth

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Speak from experience about success that the product has seen with other customers
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be too formal with them, they trust informality more
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Seth is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Seth

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Seth move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Seth take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Seth

Personality Compatibility


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