Seth Swafford

Questioner
DISC Type : c

President at Palen Music Center

Springfield, Missouri, United States

Overview

Seth Swafford is the President of Palen Music Center, where he leads a team of 250 employees across 10 locations. He has a background in the CPG and retail analytics sectors, partnering with major national brands. A 2026 Springfield Business Journal "40 Under 40" honoree, he is an alumnus of the University of Arkansas.

He is deeply involved in his community, serving as Vice President of the Springfield Little Theatres Board of Directors and as a member of The Networks Leadership Council. His hobbies include watching every show at the Springfield Little Theatre and listening to leadership podcasts. He is originally from Mountain View, Arkansas.

Unique fact: Seth is passionate about making the arts accessible and supports a nonprofit that ensures access to musical instruments for underserved students.

Personality Overview

Not Easily Convinced

Price-Sensitive

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Community Arts
Serves as the Vice President of the Springfield Little Theatre board and is passionate about making the arts accessible in the Midwest.
Business Leadership
His focus is on strategic growth and operational excellence. He is also a fan of "The Craig Groeschel Leadership Podcast. "
Music Education
Leads a company that partners with over 500 schools and is committed to advancing music education and access to instruments for children.

Media Appearances

Palen Music Center Names Seth Swafford as New President. Featured in Music Inc Magazine

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Palen Music Center appoints new president | Springfield Business Journal. Featured in Springfield Business Journal

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Work History

6-2025
President at Palen Music Center
10-2020 - 6-2025
Pre-Sales Engineer at Nuqleous
5-2017 - 10-2020
Category Account Manager, Walmart Batteries at Premium Retail Services
6-2016 - 5-2017
Manager of Development- Arkansas at American Diabetes Association
3-2015 - 6-2016
Front End Supervisor at Best Buy

Education

2014 - 2016
Public Relations from University of Arkansas
2012 - 2014
Associate’s Degree from Arkansas State University-Beebe

More Information

Social Presence :

Prographics :

Exp : 11 Location : Springfield, Missouri, United States Job Level : N/A Designation : President at Palen Music Center
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Insights For Selling To Seth

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Seth is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Seth

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Seth move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Seth take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Seth

Personality Compatibility


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