Shaborni Basu in

Shaborni Basu

Energizer · DISC type I
Brand Manager at Minimalist
📍 Kolkata, West Bengal, India

Shaborni Basu is a Brand Manager at Minimalist with a passion for storytelling and communication. A graduate of MICA and Jadavpur University, her expertise spans brand strategy, content development, and digital advertising, including strategizing 360-degree campaigns for new brand launches and managing online reputation.

Her work history includes managing brands for non-profits, indicating a potential interest in cause-driven marketing and social impact.

She once designed a content workflow that reduced production time by 60%.

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Experience
5 Years
Current Role
Brand Manager
Job Level
Middle
Location
Kolkata, West Bengal, India
Personality Overview

How Shaborni shows up

Informal
Big Picture Person
Enthusiastic

They are always positive and upbeat, so take their promises with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships. They are friendly, approachable and love to make new connections.

Priorities

Topics Shaborni cares about

Brand Storytelling
Her profile highlights a passion for storytelling and communication, a core theme across her brand management roles.
Content Strategy
Developed over 250 content pieces and created a workflow that cut content production time by 60% at a previous role.
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Career

Work history

6-2024
Brand Manager
Minimalist
8-2023 - 9-2023
Advertising Strategist
Saga Jaipur
7-2023 - 8-2023
Content Specialist
DigitalBrew
4-2023 - 11-2023
Brand Management Specialist
Digital For Nonprofits
4-2023 - 6-2023
Brand Management
ArcelorMittal Nippon Steel India
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
6-2022 - 3-2024
Postgraduate Degree
MICA | The School of Ideas
6-2019 - 6-2022
Bachelor of Arts - BA
Jadavpur University, Kolkata
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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