Shaborni Basu

Energizer
DISC Type : I

Brand Manager at Minimalist

Kolkata, West Bengal, India

Overview

Shaborni Basu is a Brand Manager at Minimalist with a passion for storytelling and communication. A graduate of MICA and Jadavpur University, her expertise spans brand strategy, content development, and digital advertising, including strategizing 360-degree campaigns for new brand launches and managing online reputation.

Her work history includes managing brands for non-profits, indicating a potential interest in cause-driven marketing and social impact.

She once designed a content workflow that reduced production time by 60%.

Personality Overview

Informal

Big Picture Person

Enthusiastic

They are always positive and upbeat, so take their promises with a pinch of salt.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are friendly, approachable and love to make new connections.

Topics They Care About

Brand Storytelling
Her profile highlights a passion for storytelling and communication, a core theme across her brand management roles.
Content Strategy
Developed over 250 content pieces and created a workflow that cut content production time by 60% at a previous role.
Digital Advertising
Managed and optimized SEM campaigns on Google Ads, performing A/B testing to significantly increase optimization scores.

Media Appearances

Shaborni has no verified media appearances

Work History

6-2024
Brand Manager at Minimalist
8-2023 - 9-2023
Advertising Strategist at Saga Jaipur
7-2023 - 8-2023
Content Specialist at DigitalBrew
4-2023 - 11-2023
Brand Management Specialist at Digital For Nonprofits
4-2023 - 6-2023
Brand Management at ArcelorMittal Nippon Steel India

Education

6-2022 - 3-2024
Postgraduate Degree from MICA | The School of Ideas
6-2019 - 6-2022
Bachelor of Arts - BA from Jadavpur University, Kolkata

More Information

Social Presence :

Prographics :

Exp : 5 Location : Kolkata, West Bengal, India Job Level : Middle Designation : Brand Manager at Minimalist
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Insights For Selling To Shaborni

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Do some small talk, ask them how things are going on their side
  • Invite them for a lunch or a drink/coffee

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid overloading them with too much detail
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shaborni is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Shaborni

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Shaborni move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Shaborni take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Shaborni

Personality Compatibility


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