Anish Khanna

Energizer
DISC Type : I

Brand Manager at Nivia Sports

New Delhi, Delhi, India

Overview

A marketing enthusiast and Masters Union graduate, Anish has charted a dynamic career at the intersection of strategy, consumer psychology, and technology. He has paved the digital roadmap for global brands like Suzuki and Tinder and now serves as a Brand Manager at Nivia Sports.

He has successfully managed and coordinated a team of 24 and has a track record of building and training high-performing marketing teams to drive promotional strategies.

Personality Overview

Imaginative

Full Of Energy

Big Picture Person

They are really good at seeing what the long-term impacts of their decisions could be.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

Brand Narratives
His profile highlights a passion for crafting compelling brand narratives and designing engaging brand stories for a diverse range of global companies.
Consumer Psychology
He has professional experience in conducting primary research and focus groups to gain insights into consumer psychology, which informs his strategic planning.
Digital Marketing
He has experience creating the digital roadmap for global brands and has overseen campaign placement, content curation, and digital spends.

Media Appearances

Anish has no verified media appearances

Work History

5-2024
Brand Manager at Nivia Sports
4-2021 - 3-2023
Brand Manager at House of Chikankari
6-2018 - 4-2021
Strategist at RepIndia
8-2017 - 2-2018
Planning at MullenLowe Lintas Group
6-2016 - 7-2016
Client Services at Leo Burnett

Education

2014 - 2017
Education details unavailable from Delhi University
Education details unavailable from Delhi Public School - R. K. Puram

More Information

Social Presence :

Prographics :

Exp : 7 Location : New Delhi, Delhi, India Job Level : Middle Designation : Brand Manager at Nivia Sports
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Insights For Selling To Anish

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Invite them for a lunch or a drink/coffee
  • Do some small talk, ask them how things are going on their side

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be too formal, focus on building comfort and trust
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anish is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Anish

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Anish move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Anish take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Anish

Personality Compatibility


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