Himanshu Sitani in

Himanshu Sitani

Inquirer · DISC type cd
Brand Manager at Nivia Sports
📍 Jalandhar, Punjab, India

Himanshu is a strategic retail and sales leader with over 13 years of experience in Indias sportswear and active lifestyle sector, currently leading Category, Institutional Sales, and Modern Trade at Freewill Sports. He previously scaled category performance nationally at Decathlon. He holds a PGD from Symbiosis Centre For Management and Human Resource Development.

He has a passion for making quality sports products accessible and affordable. He enjoys exploring the country, having once dreamed of being a truck driver to see different places. He follows brands like Gap Inc. and adidas.

He significantly reduced the price of Decathlons first low-cost EVA Yoga Mat by over 60%, making it highly accessible.

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Experience
11 Years
Current Role
Brand Manager
Job Level
Middle
Location
Jalandhar, Punjab, India
Personality Overview

How Himanshu shows up

Judgemental
ROI Conscious
Demanding

They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Priorities

Topics Himanshu cares about

Retail Transformation
Delivered tailored retail transformation solutions and led discovery sessions to shape merchandising and supply chain initiatives at Simbus Technologies.
New Product Development
Leads new product introductions at Freewill Sports and previously launched Decathlon's first low-cost EVA Yoga Mat, significantly impacting market accessibility.
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Career

Work history

5-2024
Brand Manager
Nivia Sports
9-2022
National Sales Manager - CSD/KPKB
Freewill Sports Private Limited
10-2021 - 4-2022
Senior Business Consultant
Simbus Technologies Pvt. Ltd.
4-2021 - 3-2023
Brand Manager
House of Chikankari
6-2018 - 4-2021
Strategist
RepIndia
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2010 - 2011
PGD
Symbiosis Centre For Management and Human Resource Development
2006 - 2009
BBA
University Of Petroleum and Energy Studies
2014 - 2017
Education details unavailable
Delhi University
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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