Shaherose Charania

Pioneer
DISC Type : Dis

Partner at Unshackled Ventures

San Francisco Bay Area, United States

Overview

Shaherose Charania is a Venture Partner at Cake Ventures, investing in companies focused on changing demographics like aging, womens spending power, and sustainability. A startup builder turned VC, she previously founded the global media company Women 2.0 and led incubation investments at Nikes Valiant Labs. Colleagues describe her as dynamic, energetic, and tenacious.

Originally from Vancouver, Canada, Shaherose moved to Silicon Valley to pursue her passion for technology. She is a dedicated yoga practitioner, seeing it as essential for replenishing her mind, body, and spirit. She also enjoys using style to express her personality and is an avid public speaker on technology and diversity.

She holds a Bhakti Flow Leadership and Teacher Training certification, underscoring her deep personal commitment to yoga.

Personality Overview

Driven But Considerate

Dynamic But Sincere

Decisive But Friendly

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Demographic-driven Investing
Her investment thesis at Cake Ventures is explicitly focused on startups serving aging populations, the increased spending power of women, and the shift to a majority-minority.
Female Entrepreneurship
As the founder of Women 2.0, she created a global media company and community to increase the number of female founders and leaders in technology.
Angel & Seed Investing
She hosts the "First Funders" podcast, which is dedicated to the stories and strategies of investors who write the first check for startups.

Media Appearances

Shaherose has no verified media appearances

Work History

4-2025
Partner at Unshackled Ventures
10-2024 - 3-2025
Venture Partner at Unshackled Ventures
1-2024
Podcast Host at First Funders
6-2023 - 10-2024
Venture Partner at Cake Ventures
12-2020 - 6-2023
Senior Director, Incubation Investments, Valiant Labs at Nike

Education

2002 - 2004
HBA from Ivey Business School at Western University
1-2004 - 7-2004
Semester Abroad from Esade

More Information

Social Presence :

Prographics :

Exp : 8 Location : San Francisco Bay Area, United States Job Level : N/A Designation : Partner at Unshackled Ventures

Interested in

Lifestyle

Author of a Business Case Study capturing crisis change in the consulting industry. Available throug...

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Insights For Selling To Shaherose

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • During followups, use calls or text if needed, they should be fine
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shaherose is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Shaherose

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Shaherose move?

  • They are generally fast movers and can take quick decisions
  • Can Shaherose take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Shaherose

Personality Compatibility


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