Shaista Rameez, MBA

Critic
DISC Type : C

Director of Engineering at VLink Inc

Basking Ridge, New Jersey, United States

Overview

Shaista Rameez is a technology and business leader at VLink Inc with over 15 years of experience in IT transformation. An NYU Stern MBA graduate, she specializes in helping capital markets and private markets clients leverage AI, automation, and cloud technologies to meet strategic goals.

Shaista is a writer who publishes articles on the intersection of business strategy and technology innovation, guiding executives on using tech to drive growth and reduce risk.

She was recognized for her outstanding contribution to generating sales of 1 billion AED through her work in presales and solutions architecture.

Personality Overview

Precise

Critic

Information Seeker

It is very likely that they will negotiate pricing or other important terms.  They like to do things independently and don’t look for support from others. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

GenAI in Capital Markets
She authors articles on GenAI's use cases in capital markets, focusing on transforming trading, risk management, and compliance operations.
IT Transformation
Has over 15 years of experience leading large-scale IT transformation and service delivery initiatives for Fortune 500 firms.
Risk & Compliance Tech
Writes about how new technologies like AI are reshaping risk management, compliance, and post-trade operations in the financial sector.

Media Appearances

Shaista has no verified media appearances

Work History

2-2025
Director of Engineering at VLink Inc
8-2022 - 8-2024
MBA - Tech Management & Operations, Leadership & Change Management, Strategy at NYU Stern School of Business
11-2014 - 7-2022
Senior Solutions Architect at Etisalat
3-2012 - 11-2013
Network Engineer/ IT Support Engineer at Emirates
12-2006 - 1-2008
Assistant Manager Technical at Corvit Networks

Education

8-2022 - 8-2024
Executive MBA from NYU Stern School of Business
1999 - 2002
BSc. Electrical & Electronics Engineering from University of Engineering and Technology, Lahore

More Information

Social Presence :

Prographics :

Exp : 13 Location : Basking Ridge, New Jersey, United States Job Level : Mid-senior Designation : Director of Engineering at VLink Inc
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Insights For Selling To Shaista

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shaista is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Shaista

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Shaista move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Shaista take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Shaista

Personality Compatibility


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