Shalaka Sohoni

Critic
DISC Type : C

Market Research Analyst at Kline + Company

Bengaluru, Karnataka, India

Overview

Shalaka Sohoni is a Market Research Analyst at Kline + Company, based in Singapore. Her experience spans consumer practice and brand management from previous roles at Euromonitor International and Wipro. She holds a Master of Science from Singapore Management University and certifications in Presentation Mastery, indicating strong communication skills.

During her time at Singapore Management University, Shalaka participated in the LVMH-SMU Immersion Programme, a competitive program where students work in teams to tackle real-world business challenges for a leading luxury brand. This suggests a keen interest in the luxury goods sector and practical business strategy.

During an internship, she single-handedly expanded a companys trainer database by 400% in just six weeks.

Personality Overview

Critic

Precise

Objective Thinker

They don’t appreciate bells and whistles unless backed by data.  They enjoy working alone and do not rely on others very often. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Consumer Market Research
Her career is focused on market research within the consumer practice at both Kline + Company and her previous role at Euromonitor International.
Brand Management
Gained hands-on experience in brand management, copywriting, and developing promotional materials during her marketing internship at Wipro Consumer Care.
Business Development
Demonstrated strong business development acumen by successfully growing a startup's trainer database by 4x during an early internship.

Media Appearances

Shalaka has no verified media appearances

Work History

8-2024
Market Research Analyst at Kline + Company
9-2022 - 7-2024
Research Associate at Euromonitor International
12-2020 - 6-2021
Marketing Intern at Wipro Consumer Care Singapore
8-2018 - 9-2018
Business Development Intern at Bid4skill

Education

1-2020 - 8-2021
Master of Science - MS from Singapore Management University
8-2016 - 8-2019
Bachelors of Science from University of London

More Information

Social Presence :

Prographics :

Exp : 3 Location : Bengaluru, Karnataka, India Job Level : Junior Designation : Market Research Analyst at Kline + Company
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Insights For Selling To Shalaka

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shalaka is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Shalaka

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Shalaka move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Shalaka take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Shalaka

Personality Compatibility


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