Shaleen Dsouza

Collaborator
DISC Type : si

AVP - Brand & Communication at FITPASS

Mumbai, Maharashtra, India

Overview

Shaleen Dsouza is the AVP of Brand & Communication at FITPASS, bringing over a decade of experience from agencies like Vector Brand Solutions and Mirum. She specializes in brand development and full-funnel marketing for notable brands such as Flipkart, Raymond, and Tata Housing. She attended St. Andrews College.

Based on her professional interests, Shaleen appears to follow the strategies of top-tier global firms. She shows an interest in both the management consulting world, represented by McKinsey & Company, and the consumer goods sector, exemplified by beauty giant LOréal.

She has managed comprehensive marketing campaigns for an impressive and diverse portfolio of major Indian brands, including TVS Eurogrip and Shoppers Stop.

Personality Overview

Fair-minded

Appreciative

Good Listener

They are more likely to opt for solutions that are proven in the market.  Scenarios where both sides can come out as winners appeal to them greatly. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

Brand Communication
As the AVP of Brand & Communication, her core responsibility is to enhance FITPASS's internal and external brand messaging and growth.
Full-Funnel Marketing
She has a proven track record of managing full-funnel marketing strategies for major brands like Flipkart Seller Hub, Raymond, and Tata Housing.
Fit-Tech Industry
[Predicted] Her recent move to FITPASS, a leading fit-tech brand, indicates a professional focus on this high-growth technology sector.

Media Appearances

Shaleen has no verified media appearances

Work History

6-2024
AVP - Brand & Communication at FITPASS
1-2022 - 5-2024
AVP - Business at Vector Brand Solutions
10-2020 - 4-2021
Marketing Consultant at Dash Ideas & Solutions
11-2016 - 10-2020
Business Head at MadOrWat Digital Media Pvt. Ltd.
1-2011 - 11-2016
Account Manager at Mirum India: A WPP Company

Education

Education details unavailable from St Andrews College

More Information

Social Presence :

Prographics :

Exp : 13 Location : Mumbai, Maharashtra, India Job Level : N/A Designation : AVP - Brand & Communication at FITPASS
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Insights For Selling To Shaleen

During A Call Or A Meeting

DO's

  • Show them how they look good by making this decision
  • Use testimonials, case studies to show them why it is a low-risk, high-value decision
  • Take time to make them feel comfortable before getting to the main pitch

DONT's

  • Don’t push them to make decisions very fast, let them take their time
  • Don’t give the impression of being unproven or risky
  • Avoid unnecessary confrontation if it arises incidentally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shaleen is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Shaleen

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Shaleen move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Shaleen take some risk or not?

  • They are unlikely to take many risks.

You And Shaleen

Personality Compatibility


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