Shaleen Dsouza in

Shaleen Dsouza

Collaborator · DISC type si
AVP - Brand & Communication at FITPASS
📍 Mumbai, Maharashtra, India

Shaleen Dsouza is the AVP of Brand & Communication at FITPASS, bringing over a decade of experience from agencies like Vector Brand Solutions and Mirum. She specializes in brand development and full-funnel marketing for notable brands such as Flipkart, Raymond, and Tata Housing. She attended St. Andrews College.

Based on her professional interests, Shaleen appears to follow the strategies of top-tier global firms. She shows an interest in both the management consulting world, represented by McKinsey & Company, and the consumer goods sector, exemplified by beauty giant LOréal.

She has managed comprehensive marketing campaigns for an impressive and diverse portfolio of major Indian brands, including TVS Eurogrip and Shoppers Stop.

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Experience
13 Years
Current Role
AVP - Brand & Communication
Location
Mumbai, Maharashtra, India
Personality Overview

How Shaleen shows up

Fair-minded
Appreciative
Good Listener

They are more likely to opt for solutions that are proven in the market. Scenarios where both sides can come out as winners appeal to them greatly. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Priorities

Topics Shaleen cares about

Brand Communication
As the AVP of Brand & Communication, her core responsibility is to enhance FITPASS's internal and external brand messaging and growth.
Full-Funnel Marketing
She has a proven track record of managing full-funnel marketing strategies for major brands like Flipkart Seller Hub, Raymond, and Tata Housing.
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Career

Work history

6-2024
AVP - Brand & Communication
FITPASS
1-2022 - 5-2024
AVP - Business
Vector Brand Solutions
10-2020 - 4-2021
Marketing Consultant
Dash Ideas & Solutions
11-2016 - 10-2020
Business Head
MadOrWat Digital Media Pvt. Ltd.
1-2011 - 11-2016
Account Manager
Mirum India: A WPP Company
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Education details unavailable
St Andrews College
Social presence
in
Behavioral profile

DISC profile (public)

s

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

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