Shalini Avadhani

Observer
DISC Type : ci

Lead Creative Strategist at Godrej Consumer Products Limited

Mumbai, Maharashtra, India

Overview

Shalini Avadhani is a Lead Creative Strategist with over 16 years of experience building brands from FMCG to startups. She is instrumental in developing Godrej Consumer Products in-house advertising team, Lightbox, delivering dozens of successful campaigns for its global portfolio. She holds a Bachelor of Engineering.

Shalini focuses on creating advertising rooted in human insight and authentic storytelling. She believes in crafting campaigns that are relatable, light-hearted, and emotionally resonant, often drawing inspiration from everyday realities and the warmth of human connections to build brand narratives.

She was a lead strategist on the award-winning "Eyebetes" campaign, which won a Silver Lion at Cannes for its innovative approach to diabetes awareness at the Kumbh Mela.

Personality Overview

Example Seeker

Curious

Value Driven

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

In-house Creative
Is a key leader supporting the establishment of Lightbox, the in-house creative agency for Godrej Consumer Products, which manages a global advertising spend of over Rs 1, 000 crore.
Human-centric Storytelling
Emphasizes creating campaigns based on human insight, warmth, and genuine care, as seen in her work for brands like Godrej Ezee and Godrej No. 1.
Social Impact Campaigns
Led the creative strategy for the award-winning "Eyebetes" campaign, a diabetes awareness initiative with Naga Babas at the Kumbh Mela that won a Cannes Silver Lion.

Media Appearances

Shalini has no verified media appearances

Work History

11-2022
Lead Creative Strategist at Godrej Consumer Products Limited
3-2021 - 4-2021
Data Analyst at The SparksFoundation at The Sparks Foundation
1-2021 - 11-2022
Freelance Creative Consultant at Self-employed
3-2020 - 11-2020
Creative Associate at Spring Marketing Capital
11-2011 - 1-2020
Creative Director at Lowe Lintas

Education

2004 - 2008
Bachelor of Engineering - BE from BANGALORE jobs and careers

More Information

Social Presence :

Prographics :

Exp : 14 Location : Mumbai, Maharashtra, India Job Level : Mid-senior Designation : Lead Creative Strategist at Godrej Consumer Products Limited
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Insights For Selling To Shalini

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Help them realize that there is no personal risk in making this decision
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shalini is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Shalini

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Shalini move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Shalini take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Shalini

Personality Compatibility


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