Shalini Avadhani in

Shalini Avadhani

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Lead Creative Strategist at Godrej Consumer Products Limited
📍 Mumbai, Maharashtra, India

Shalini Avadhani is a Lead Creative Strategist with over 16 years of experience building brands from FMCG to startups. She is instrumental in developing Godrej Consumer Products in-house advertising team, Lightbox, delivering dozens of successful campaigns for its global portfolio. She holds a Bachelor of Engineering.

Shalini focuses on creating advertising rooted in human insight and authentic storytelling. She believes in crafting campaigns that are relatable, light-hearted, and emotionally resonant, often drawing inspiration from everyday realities and the warmth of human connections to build brand narratives.

She was a lead strategist on the award-winning "Eyebetes" campaign, which won a Silver Lion at Cannes for its innovative approach to diabetes awareness at the Kumbh Mela.

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Experience
14 Years
Current Role
Lead Creative Strategist
Job Level
Mid-senior
Location
Mumbai, Maharashtra, India
Personality Overview

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Priorities

Topics Shalini cares about

In-house Creative
Is a key leader supporting the establishment of Lightbox, the in-house creative agency for Godrej Consumer Products, which manages a global advertising spend of over Rs 1, 000 crore.
Human-centric Storytelling
Emphasizes creating campaigns based on human insight, warmth, and genuine care, as seen in her work for brands like Godrej Ezee and Godrej No. 1.
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Career

Work history

11-2022
Lead Creative Strategist
Godrej Consumer Products Limited
3-2021 - 4-2021
Data Analyst at The SparksFoundation
The Sparks Foundation
1-2021 - 11-2022
Freelance Creative Consultant
Self-employed
3-2020 - 11-2020
Creative Associate
Spring Marketing Capital
11-2011 - 1-2020
Creative Director
Lowe Lintas
In the press

Media appearances

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Education
2004 - 2008
Bachelor of Engineering - BE
BANGALORE jobs and careers
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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