Shalini Avadhani is a Lead Creative Strategist with over 16 years of experience building brands from FMCG to startups. She is instrumental in developing Godrej Consumer Products in-house advertising team, Lightbox, delivering dozens of successful campaigns for its global portfolio. She holds a Bachelor of Engineering.
Shalini focuses on creating advertising rooted in human insight and authentic storytelling. She believes in crafting campaigns that are relatable, light-hearted, and emotionally resonant, often drawing inspiration from everyday realities and the warmth of human connections to build brand narratives.
She was a lead strategist on the award-winning "Eyebetes" campaign, which won a Silver Lion at Cannes for its innovative approach to diabetes awareness at the Kumbh Mela.
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