Shanna Bonanno

Visionary
DISC Type : Ds

Chief Marketing Officer at Blue Ridge Associates

Tampa, Florida, United States

Overview

Shanna is a marketing executive with 15 years of experience, primarily in healthcare. She currently serves as the Fractional Chief Marketing Officer for Blue Ridge Associates and is the owner of Love Your Body, a medical wellness center. A graduate of Florida State University, she is often described by colleagues as a creative, inspiring, and detail-oriented marketing guru.

Personality Overview

Fast But Thoughtful

Objective Evaluator

Big Vision Person

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Healthcare Marketing
Her career spans 15 years in executive marketing roles for dental, vision, and wellness organizations, focusing on patient acquisition and brand strategy.
Brand Management
As CMO, she is responsible for brand management, content marketing, and sales enablement, with a focus on integrating new company acquisitions.
Entrepreneurship
She recently acquired her own medical wellness center, transitioning from a corporate executive to a business owner with a focus on growth.

Media Appearances

Shanna has no verified media appearances

Work History

1-2025
Chief Marketing Officer at Blue Ridge Associates
3-2024 - 4-2025
Fractional Chief Marketing Officer at Blue Ridge Associates
8-2023
Owner at Love Your Body Wellness Center
1-2022 - 10-2023
Chief Marketing Officer at Today's Dental Network
2-2021 - 1-2022
Vice President Marketing at Clear Sight Partners

Education

2006 - 2008
MA from Florida State University
2002 - 2004
Bachelor of Arts from University of South Florida

More Information

Social Presence :

Prographics :

Exp : 13 Location : Tampa, Florida, United States Job Level : Leadership Designation : Chief Marketing Officer at Blue Ridge Associates
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Insights For Selling To Shanna

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • During followups, use phone or text if needed, they should be fine
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shanna is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Shanna

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Shanna move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Shanna take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Shanna

Personality Compatibility


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