Shanna Franzen

Commander
DISC Type : D

Marketing and Communications Manager at Solutions Behavioral Healthcare Professionals

Fargo, North Dakota, United States

Overview

Shanna is a marketing and communications professional with a strong background in community building, transitioning from customer success and technical account management at Microsoft to mission-driven non-profit work. A Dickinson State University graduate, she leverages her experience to foster authentic connections. Colleagues describe her as positive, forward-thinking, and supportive.

Outside of work, Shanna is deeply passionate about community theatre, having performed with the Fargo Moorhead Community Theatre for over 20 years in numerous productions. She lives in Moorhead with her partner and three children, and enjoys hiking, skiing, cooking, and DIY projects at home.

She has a passion for both on and off-stage theatre work, having served on the board of directors before joining the staff.

Personality Overview

Impact-Driven

Decisive

Strong-Willed

More than the product, they care about the impact of the product.  They like to move fast and expect the same from others. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Community Engagement
A core theme in her professional roles at a non-profit and a community theatre, and reflected in her passion for connecting with people.
Non-profit Leadership
Demonstrated through her marketing and engagement director roles at Solutions Behavioral Healthcare Professionals and Fargo Moorhead Community Theatre, focusing on mission-driven work.
Performing Arts
An avid actor with over 20 years of experience in numerous productions at the Fargo Moorhead Community Theatre, holding lead roles and serving on the board.

Media Appearances

Shanna has no verified media appearances

Work History

7-2025
Marketing and Communications Manager at Solutions Behavioral Healthcare Professionals
9-2021 - 7-2025
Marketing & Engagement Director at Fargo Moorhead Community Theatre
4-2019 - 10-2021
Customer Success Account Manager at Microsoft
1-2018 - 5-2019
Customer Success Manager at Microsoft
1-2011 - 12-2017
TAM Lead Roles at Microsoft

Education

Bachelor's degree from Dickinson State University
2001 - 2004
Bachelor of Arts (BA) from Dickinson State University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Fargo, North Dakota, United States Job Level : Middle Designation : Marketing and Communications Manager at Solutions Behavioral Healthcare Professionals
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Insights For Selling To Shanna

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Objectively showcase the impact that your product creates

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shanna is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Shanna

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Shanna move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Shanna take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Shanna

Personality Compatibility


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