Shannon Burger, MBA

Questioner
DISC Type : c

Strategic Market Director at LifeScan

Ooltewah, Tennessee, United States

Overview

Shannon has no verified overview

Personality Overview

Systematic

Not Easily Convinced

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to analyze every situation thoroughly.
 It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Shannon has no verified topics they care about

Media Appearances

Shannon has no verified media appearances

Work History

Strategic Market Director at LifeScan
1-1997
Strategic Market Director at LifeScan
8-2013
Strategic Market Director, Johnson & Johnson Diabetes Care Companies at Johnson & Johnson
4-2010 - 8-2013
Government Account Director at Johnson & Johnson
1-2003 - 4-2010
Sr. Regional Business Manager, LifeScan at Johnson & Johnson

Education

1985 - 1988
BS from Auburn University
2016 - 2017
Master of Business Administration (M.B.A.) from Jacksonville State University

More Information

Social Presence :

Prographics :

Exp : 35 Location : Ooltewah, Tennessee, United States Job Level : Mid-senior Designation : Strategic Market Director at LifeScan
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Insights For Selling To Shannon

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shannon is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Shannon

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Shannon move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Shannon take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Shannon

Personality Compatibility


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