Shannon Gray

Inspirer
DISC Type : di

Director of Sales at Betty:AI

Washington DC-Baltimore Area, United States

Overview

Shannon Gray is the Director of Sales at Betty: AI, leveraging a strong background in leading sales teams at software companies like Momentive, ChurnZero, and Higher Logic. A graduate of Virginia Tech with a BA in Communications, colleagues describe her as a knowledgeable, organized, and driven professional who excels at securing contracts.

Shannon is passionate about empowering and advancing women within the technology sector. She is an active member of the Association Women Technology Champions (AWTC) and recently began volunteering for their Communications Committee to further support the organizations mission. She frequently attends and promotes AWTC events, learning and networking with her peers.

She recently became a volunteer on the Communications Committee for the Association Women Technology Champions in 2026.

Personality Overview

Achievment Oriented

Fast Adopter

Charming & Persuasive

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Women in Tech
Actively involved with Association Women Technology Champions (AWTC) as a member and now a volunteer on the Communications Committee to support its mission.
Association Technology
Her career at Cobalt and Higher Logic, along with posts about Cobalt AMS, shows a deep focus on technology solutions that move associations forward.
Sales Leadership
Has a clear career progression to Director of Sales, with recommendations highlighting her positive impact on team culture and ability to drive contract growth.

Media Appearances

Shannon has no verified media appearances

Work History

4-2026
Director of Sales at Betty:AI
8-2023 - 4-2026
Senior Account Executive at Momentive Software
3-2022 - 11-2022
Mid-Market Sales Director at ChurnZero
1-2022 - 3-2022
Senior Sales Manager, Association Sales at Higher Logic
8-2019 - 1-2022
Sales Manager, Association Sales at Higher Logic

Education

2006 - 2010
BA in Communications from Virginia Tech

More Information

Social Presence :

Prographics :

Exp : 14 Location : Washington DC-Baltimore Area, United States Job Level : Mid-senior Designation : Director of Sales at Betty:AI
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Insights For Selling To Shannon

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Clearly address the competitive aspects
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shannon is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Shannon

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Shannon move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Shannon take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Shannon

Personality Compatibility


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