Shannon Haringx

Enigma
DISC Type : dci

Business Technology Director at Vanguard

Greensboro, North Carolina, United States

Overview

Shannon Haringx is a Business Technology Director at Vanguard with over 25 years of experience in marketing and sales technology, specializing in large-scale platform implementation and enterprise data strategy. A graduate of Purdue University (MS) and Indiana University (MBA), she leads the modernization of marketing technologies to fuel business growth.

A unique aspect of her career is her deep experience in the agribusiness sector, where she led industry-wide initiatives to standardize precision agricultural data exchange.

Personality Overview

Fast Follower

Persuasive & Assertive

Challenger

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Effective Data Management
She is a featured panelist on accelerating digital transformation through effective data management, focusing on quality, governance, and scalability.
Customer Data Platforms
Her roles at Vanguard and previous companies have centered on the strategy and implementation of Customer Data Platforms (CDP) to create a 360-degree customer view.
Identity Resolution
A core expertise throughout her career, focusing on identity resolution (IDR) platforms to enhance customer experiences and deepen relationships.

Media Appearances

Shannon has no verified media appearances

Work History

6-2022
Business Technology Director at Vanguard
6-2022 - 6-2024
Senior Product Owner, Customer Data & Identity Resolution Platforms at Vanguard
4-2018 - 6-2022
Studio Lead (Manager) at Deloitte Digital
7-2011 - 1-2018
Marketing Technology Lead at Syngenta
9-2009 - 7-2011
Sr. Business Information Specialist at Syngenta

Education

2012 - 2014
Master of Business Administration (MBA) from Indiana University - Kelley School of Business
2012 - 2014
Master of Science (MS) from Purdue University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greensboro, North Carolina, United States Job Level : Mid-senior Designation : Business Technology Director at Vanguard
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Insights For Selling To Shannon

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shannon is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Shannon

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Shannon move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Shannon take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Shannon

Personality Compatibility


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