Shannon McCulloch

Doer
DISC Type : ds

Freelance Marketing Strategist at Freelance

United Kingdom

Overview

Shannon is a versatile marketing strategist with nine years of experience across the charity, entertainment, and education sectors. Specializing in brand strategy, campaigns, and product launches, she leverages her full-mix marketing expertise to support SMBs. She holds a BA (Hons) from Glasgow Caledonian University.

Outside of her direct professional roles, Shannon has shown a keen interest in the work of major advertising agencies like Ogilvy and public sector bodies such as The Scottish Government. She recently transitioned to a freelance career after returning from maternity leave, embracing a new professional chapter.

Unique fact: Shannon excels at seeing the "whole picture, " identifying where small changes in brand consistency can make a big difference for a business.

Personality Overview

Strategic Planner

Long-term Focused

Risk-Accepting

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Go-to-Market Strategy
A core part of her expertise is leading new product launches and developing effective go-to-market strategies for businesses.
Full-Funnel Campaigns
Her experience spans TV, radio, email, digital, and social, giving her a holistic view of integrated marketing campaigns.
SMB Marketing
Her current freelance focus is on providing marketing strategy and execution for small and medium-sized businesses.

Media Appearances

Shannon has no verified media appearances

Work History

11-2025
Freelance Marketing Strategist at Freelance
6-2025 - 10-2025
Head of Marketing at Palladium Competitions
3-2022 - 6-2025
Marketing Manager at Scottish Children's Lottery
8-2019 - 3-2022
Marketing Executive at Scottish Children's Lottery
5-2018 - 8-2019
Marketing Assistant at Scottish Children's Lottery

Education

2013 - 2017
BA (HONS) from Glasgow Caledonian University
2015 - 2016
Marketing from California State University, Long Beach

More Information

Social Presence :

Prographics :

Exp : 8 Location : United Kingdom Job Level : Junior Designation : Freelance Marketing Strategist at Freelance
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Insights For Selling To Shannon

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shannon is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Shannon

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Shannon move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Shannon take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Shannon

Personality Compatibility


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