Shannon McCulloch in

Shannon McCulloch

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Freelance Marketing Strategist at Freelance
📍 United Kingdom

Shannon is a versatile marketing strategist with nine years of experience across the charity, entertainment, and education sectors. Specializing in brand strategy, campaigns, and product launches, she leverages her full-mix marketing expertise to support SMBs. She holds a BA (Hons) from Glasgow Caledonian University.

Outside of her direct professional roles, Shannon has shown a keen interest in the work of major advertising agencies like Ogilvy and public sector bodies such as The Scottish Government. She recently transitioned to a freelance career after returning from maternity leave, embracing a new professional chapter.

Unique fact: Shannon excels at seeing the "whole picture, " identifying where small changes in brand consistency can make a big difference for a business.

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Experience
8 Years
Current Role
Freelance Marketing Strategist
Job Level
Junior
Location
United Kingdom
Personality Overview

How Shannon shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Shannon cares about

Go-to-Market Strategy
A core part of her expertise is leading new product launches and developing effective go-to-market strategies for businesses.
Full-Funnel Campaigns
Her experience spans TV, radio, email, digital, and social, giving her a holistic view of integrated marketing campaigns.
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Career

Work history

11-2025
Freelance Marketing Strategist
Freelance
6-2025 - 10-2025
Head of Marketing
Palladium Competitions
3-2022 - 6-2025
Marketing Manager
Scottish Children's Lottery
8-2019 - 3-2022
Marketing Executive
Scottish Children's Lottery
5-2018 - 8-2019
Marketing Assistant
Scottish Children's Lottery
In the press

Media appearances

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Education
2013 - 2017
BA (HONS)
Glasgow Caledonian University
2015 - 2016
Marketing
California State University, Long Beach
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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