Shannon McKinley in

Shannon McKinley

Supporter · DISC type s
Senior Manager, Go-To-Market Creative Strategy at Bell Media
📍 Toronto, Ontario, Canada

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
25 Years
Current Role
Senior Manager, Go-To-Market Creative Strategy
Job Level
Middle
Location
Toronto, Ontario, Canada
Personality Overview

How Shannon shows up

Calm
Procedural
Slow To Decisions

Their decisions are defined by the possible value that they can bring to the organization.
 They get along well with all people. They are unlikely to become strong champions as they don't prefer pushing other people.

Priorities

Topics Shannon cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

7-2025
Senior Manager, Go-To-Market Creative Strategy
Bell Media
9-2012 - 7-2025
Associate Director, Brand Partnerships
Bell Media
9-2010 - 9-2012
Senior Brand Partnership Manager
Bell Media
6-2004 - 9-2010
Marketing Manager
CTV
4-2002 - 6-2004
Senior Research Analyst
CTV
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
Education details unavailable
McMaster University
Social presence
in
Behavioral profile

DISC profile (public)

s

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

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