Shanti Bergel

Pioneer
DISC Type : ids

Lead Seed Investor, LIVE AWARE LABS at Transcend.

London Area, United Kingdom

Overview

Shanti is the founding General Partner of Transcend, a venture capital firm focused on the games industry. With a 35-year career, he possesses deep global operating experience across every major platform and business model transition. He is a recognized investor on the TechCrunch List and attended the University of Oregon and Waseda University.

He is deeply passionate about the evolution of gaming and how technological shifts impact digital entertainment and communities. Shanti speaks fluent Japanese, a skill developed during his time working and living in Japan, and frequently engages with the gaming community to share insights and celebrate developer successes.

Unique fact: Shanti has been an active investor and operator through every major technology wave in the games industry for over three decades.

Personality Overview

Decisive But Friendly

Friendly But Fast

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Gaming's Evolution
With a 35-year career, he is fascinated by how changes in technology and distribution platforms affect games, services, and player communities.
Generative AI
He views generative AI as a new chapter in the long-standing partnership between artificial intelligence and the evolution of gaming.
Supporting Founders
His public commentary consistently celebrates the milestones of portfolio founders, such as the teams at Brain Jar Games and Treehouse Games.

Media Appearances

Shanti has no verified media appearances

Work History

10-2024
Lead Seed Investor, LIVE AWARE LABS at Transcend.
5-2024
Lead Seed Investor, Midsummer Studios at Transcend.
2024
Lead Seed Investor, Brain Jar Games at Transcend.
2024
Lead Seed Investor, Eggscape at Transcend.
2023
Lead Seed Investor, Cosmic Lounge at Transcend.

Education

Education details unavailable from Waseda University
Education details unavailable from University of Oregon

More Information

Social Presence :

Prographics :

Exp : N/A Location : London Area, United Kingdom Job Level : Senior Designation : Lead Seed Investor, LIVE AWARE LABS at Transcend.
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Insights For Selling To Shanti

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Build a trustworthy relationship while keeping the product center-stage
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shanti is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Shanti

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Shanti move?

  • They are generally fast movers and can take quick decisions
  • Can Shanti take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Shanti

Personality Compatibility


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