Sharen Madge

Inspirer
DISC Type : di

Strategic Sales Manager at Frazer-Nash Consultancy

Norwich, England, United Kingdom

Overview

Sharen is a strategic sales and business winning expert with over 25 years of experience, focusing on the UKs Defence, Security, and Civil Government sectors. As Strategic Pursuits Lead at Frazer-Nash Consultancy, she leads teams to secure high-value contracts. People who have worked with her describe her as collaborative, supportive, and compassionate.

Outside of work, Sharen is a trustee for the RSPCA Norwich branch and is passionate about animal welfare. She has two Labradors, Charlie and Dotty, and enjoys activities with them like scent work, cani-cross, and man-trailing. She is also an avid reader of books on dog behavior.

Unique fact: Sharen volunteers as the Vice President of the Capture Focus Group for APMP UK, helping to build a professional community around business capture.

Personality Overview

Generous

Confident & Optimistic

Achievment Oriented

They don’t mind taking a stand if they believe in something.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Business Winning
Her 25-year career is defined by a focus on maximizing win probability (PWIN) and leading capture campaigns for major public sector contracts.
Animal Welfare
She is a Trustee for the local RSPCA branch and dedicates her personal time to activities with her two Labradors, including reading about dog behavior.
Collaborative Leadership
Recommendations consistently highlight her supportive and engaging leadership style, which she uses to build strong and cohesive teams.

Media Appearances

Sharen has no verified media appearances

Work History

1-2025
Strategic Sales Manager at Frazer-Nash Consultancy
11-2021 - 2-2025
Business Winning Business Unit Director at KBR, Inc.
2-2014 - 10-2021
Capture Director / Head of Business Development - Defence Account at Leidos
1-2013 - 1-2014
Business Winning Director UK Business at Exelis
10-2011 - 12-2012
Senior Business Winning Consultant across UK and US Business at BAE Systems

Education

2001 - 2004
MSc from Defence Academy, Cranfield University
1995 - 1998
BSc from University of Surrey

More Information

Social Presence :

Prographics :

Exp : 27 Location : Norwich, England, United Kingdom Job Level : Middle Designation : Strategic Sales Manager at Frazer-Nash Consultancy
URL has been copied!

Insights For Selling To Sharen

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Look like someone who is on top of their game
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sharen is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Sharen

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Sharen move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Sharen take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Sharen

Personality Compatibility


Other Frazer-Nash Consultancy Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.