Sharen Madge in

Sharen Madge

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Strategic Sales Manager at Frazer-Nash Consultancy
📍 Norwich, England, United Kingdom

Sharen is a strategic sales and business winning expert with over 25 years of experience, focusing on the UKs Defence, Security, and Civil Government sectors. As Strategic Pursuits Lead at Frazer-Nash Consultancy, she leads teams to secure high-value contracts. People who have worked with her describe her as collaborative, supportive, and compassionate.

Outside of work, Sharen is a trustee for the RSPCA Norwich branch and is passionate about animal welfare. She has two Labradors, Charlie and Dotty, and enjoys activities with them like scent work, cani-cross, and man-trailing. She is also an avid reader of books on dog behavior.

Unique fact: Sharen volunteers as the Vice President of the Capture Focus Group for APMP UK, helping to build a professional community around business capture.

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Experience
27 Years
Current Role
Strategic Sales Manager
Job Level
Middle
Location
Norwich, England, United Kingdom
Personality Overview

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Decision Approach
Work Preference

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Priorities

Topics Sharen cares about

Business Winning
Her 25-year career is defined by a focus on maximizing win probability (PWIN) and leading capture campaigns for major public sector contracts.
Animal Welfare
She is a Trustee for the local RSPCA branch and dedicates her personal time to activities with her two Labradors, including reading about dog behavior.
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Career

Work history

1-2025
Strategic Sales Manager
Frazer-Nash Consultancy
11-2021 - 2-2025
Business Winning Business Unit Director
KBR, Inc.
2-2014 - 10-2021
Capture Director / Head of Business Development - Defence Account
Leidos
1-2013 - 1-2014
Business Winning Director UK Business
Exelis
10-2011 - 12-2012
Senior Business Winning Consultant across UK and US Business
BAE Systems
In the press

Media appearances

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Education
2001 - 2004
MSc
Defence Academy, Cranfield University
1995 - 1998
BSc
University of Surrey
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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