Sharmeen Lalani

Trailblazer
DISC Type : DI

Sr. Director Global Regional Marketing at Sandisk

San Jose, California, United States

Overview

Sharmeen is a global marketing leader at Sandisk, architecting omni-channel growth strategies across the Americas. With extensive experience at Western Digital, she specializes in integrating brand, retail, and digital initiatives to drive revenue and elevate brand leadership in competitive tech markets. She is a graduate of Santa Clara University.

She is a passionate advocate for creating supportive spaces for women within the gaming community. She actively promotes and hosts authentic conversations with prominent female gamers to address the unique hardships and challenges they face in the industry, fostering a more inclusive environment.

She is dedicated to championing women in gaming by creating forums for discussing industry challenges.

Personality Overview

Persuasive

Charismatic

Achievement-Oriented

They prefer to ensure that they are in control of the situation.  They are charming and can persuade others to support their decisions. They will bat for you if they come to believe in you.

Topics They Care About

Omni-Channel Growth
Leads end-to-end marketing strategies that connect brand, retail, and eTail touchpoints into cohesive consumer journeys to drive revenue and brand elevation.
Women in Gaming
Actively creates and promotes authentic conversations to support and address the hardships faced by women in the gaming community.
Brand Leadership
Focuses on elevating brand positioning and market leadership for major tech companies within the data storage industry.

Media Appearances

Sharmeen has no verified media appearances

Work History

3-2025
Sr. Director Global Regional Marketing at Sandisk
10-2022 - 10-2025
Senior Director, Global Demand Generation at Western Digital
10-2020 - 10-2022
Director, Americas Channel, Digital & Product Marketing at Western Digital
9-2008 - 9-2020
Sr. Channel Marketing Manager at Western Digital
11-2004 - 8-2008
Channel Marketing Manager at Creative Labs

Education

1995 - 1998
B.A from Santa Clara University

More Information

Social Presence :

Prographics :

Exp : 23 Location : San Jose, California, United States Job Level : Senior Designation : Sr. Director Global Regional Marketing at Sandisk
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Insights For Selling To Sharmeen

During A Call Or A Meeting

DO's

  • Talk about yourself and some of your achievements at the start of the conversation
  • Address your competition clearly and confidently
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Avoid unnecessary negativity or slowness
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sharmeen is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Sharmeen

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Sharmeen move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Sharmeen take some risk or not?

  • If necessary, they will be ready to take risks.

You And Sharmeen

Personality Compatibility


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