Sharon Allin

Enthusiast
DISC Type : i

Director, Head of Patient Recruitment and Retention, Patient Centricity and Engagement at Biogen

Maidenhead, England, United Kingdom

Overview

Sharon Allin is the Director and Head of Patient Recruitment and Retention at Biogen, with 25 years of experience in the clinical trials arena. A specialist in global patient recruitment and engagement, she holds a Masters degree from Kingston University and champions patient-centric approaches in trial design.

Her passion for the patient journey extends beyond her professional role. She actively supports friends navigating clinical trials and follows related media, such as films about patient experiences, to stay connected to the real-world challenges individuals face.

She is a strong believer in mentorship, publicly celebrating her former bosss work on understanding the patients perspective of clinical trials.

Personality Overview

Consensus Focused

Story Driven

Non-Confrontational

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Patient Centricity
Her title and social media activity, including the #patientcentricity hashtag, show this is a core focus of her work at Biogen.
Patient Recruitment
She has over 14 years of specialized experience as a global patient recruitment consultant, making it a key area of her expertise.
Clinical Trial Journey
She expresses interest in the patient's experience from start to finish, highlighting the difficulties of finding and participating in trials.

Media Appearances

Sharon has no verified media appearances

Work History

9-2024
Director, Head of Patient Recruitment and Retention, Patient Centricity and Engagement at Biogen
3-2023 - 9-2024
Head of Patient Recruitment and Retention: Patient Centricity and Engagement at Biogen
9-2021 - 3-2023
Head of Program and Study Leadership: Patient Engagement, Equity and Transparency at Biogen
6-2020 - 2-2022
Associate Director, Patient Engagement at Biogen
11-2016 - 6-2020
Senior Manager Patient Recruitment at Biogen

Education

Master's degree from Kingston University

More Information

Social Presence :

Prographics :

Exp : 33 Location : Maidenhead, England, United Kingdom Job Level : Mid-senior Designation : Director, Head of Patient Recruitment and Retention, Patient Centricity and Engagement at Biogen
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Insights For Selling To Sharon

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Refer to interesting customer testimonials and stress on great customer experience
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t ask too many questions in one go, weave them into the flow
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sharon is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Sharon

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Sharon move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Sharon take some risk or not?

  • They can take some low-probability risks if needed.

You And Sharon

Personality Compatibility


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