Sharon Berman

Questioner
DISC Type : c

Interior Design Consultant at Ethan Allen Retail, Inc.

Dallas, Texas, United States

Overview

Sharon has no verified overview

Personality Overview

Value Seeker

Cautious & Analytical

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Sharon has no verified topics they care about

Media Appearances

Sharon has no verified media appearances

Work History

5-2021
Interior Design Consultant at Ethan Allen Retail, Inc.
5-2021
Interior Design Consultant at Ethan Allen Global, Inc.
8-2020 - 5-2021
Interior Design Consultant at Kathy Adams Furniture + Design
12-2014 - 6-2020
Interior Design Consultant at Ethan Allen Retail, Inc.
10-2013 - 10-2014
Design sales associate at Silkroute International

Education

1975 - 1977
marketing from The University of Texas at Austin
2000 - 2001
Psychology from Collin College

More Information

Social Presence :

Prographics :

Exp : 23 Location : Dallas, Texas, United States Job Level : Senior Designation : Interior Design Consultant at Ethan Allen Retail, Inc.
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Insights For Selling To Sharon

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sharon is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Sharon

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sharon move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Sharon take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Sharon

Personality Compatibility


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