Sharon Jiggins

Captain
DISC Type : DS

Managing Partner at 23red

London, England, United Kingdom

Overview

Sharon Jiggins is the Managing Partner at 23red, a purpose-driven creative agency. She is a passionate and compelling leader, celebrated for driving campaigns that incite behaviour change. She was a key force behind the multi-award-winning "This Girl Can" campaign, which has had a profound cultural impact.

Sharon is deeply committed to using advertising as a force for good, focusing on tackling significant societal issues. Her work addresses gender bias, health inequalities, and environmental challenges, showing a strong passion for womens empowerment and creating a more inclusive society through media and marketing.

She led the team behind Sport Englands "This Girl Can" campaign, which won over 60 awards, including the inaugural Glass Lion and a UN Grand Prix for Good.

Personality Overview

Planner & Achiever

Dynamic But Sincere

Long-Term Thinker

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Social Impact Advertising
Leads a purpose-driven agency and has a history of creating campaigns that positively impact culture and tackle societal issues like knife crime and health inequalities.
Behaviour Change
Described as an expert in this area, she has led numerous government and public sector campaigns designed to alter public behaviour for the better.
Women's Empowerment
A central figure in the "This Girl Can" movement, she consistently advocates for smashing stereotypes and creating authentic, inclusive portrayals of women in media.

Media Appearances

Sharon has no verified media appearances

Work History

1-2024
Managing Partner at 23red
5-2022 - 2-2024
New Business, Marketing and Brand Consultant at Self-employed
1-2020 - 4-2022
Chief Marketing Officer at FCB Inferno
2-2018 - 1-2020
Executive Vice President at FCB Inferno
1-2011 - 1-2018
Managing Director at FCB Inferno

Education

Sharon has no verified education history

More Information

Social Presence :

Prographics :

Exp : 25 Location : London, England, United Kingdom Job Level : N/A Designation : Managing Partner at 23red
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Insights For Selling To Sharon

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sharon is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Sharon

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Sharon move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Sharon take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Sharon

Personality Compatibility


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