Sharon Koch in

Sharon Koch

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Head of social media at eToro
📍 Israel

Sharon Koch is the Head of Retention Social Media at eToro, specializing in building global social communities and brand storytelling. With a Master of Arts from HIT Holon, her expertise spans social strategy for fintech, content creation, and data analysis to create engaging, trust-building content across channels.

She is passionate about helping founders and conscious brands achieve authentic expression and move beyond corporate jargon to foster real connections. Sharon focuses on helping brands own their narrative and find their “soul, ” rather than simply mimicking trends to achieve performance-only metrics.

Unique fact: She holds a Sprinklr System Admin Pro certification, highlighting her technical proficiency with enterprise-level social media management platforms.

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Experience
7 Years
Current Role
Head of social media
Job Level
Mid-senior
Location
Israel
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Sharon cares about

Social Media for Fintech
As a leader at eToro, she develops social strategies specifically for the financial technology industry, focusing on building trust and creating engaging communities.
Authentic Brand Storytelling
She champions moving beyond performance metrics to help brands find their “soul” and develop an authentic narrative that creates genuine connections with their audience.
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Career

Work history

1-2018
Head of social media
eToro
2-2018
Social Media Manager
eToro
2-2017
Brand & Digital Manager
Infinity Investment Group
Marketing Designer
RENUAR
Graphic designer
Promarket
In the press

Media appearances

Sharon Koch - Social Media Manager at eToro - The Org. Featured in The Org
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Education
2011 - 2013
Master of Arts (M.A.)
HIT Holon
2000 - 2004
Bachelor's degree
Shenkar
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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