Sharon New is a Director and co-founder of Term Footwear, which was acquired by David Luke Ltds parent company, Parently Group. With a background in marketing from her time at the Royal National Lifeboat Institution, she drives the brands story, focusing on creating fashionable, comfortable, and durable school shoes for children.
Originally from South Africa, Sharon co-founded the business with her husband after seeing a lack of quality school shoe options for their own children. She actively seeks creative inspiration for new product developments and enjoys attending trade shows to connect with retailers and discuss industry trends.
She left school at 16 to enter the world of work, pursuing business and marketing studies in the evenings.
Read the full overview →They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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