Sharon New in

Sharon New

Questioner · DISC type c
Brand Manager Term Footwear at David Luke Ltd
📍 Poole, England, United Kingdom

Sharon New is a Director and co-founder of Term Footwear, which was acquired by David Luke Ltds parent company, Parently Group. With a background in marketing from her time at the Royal National Lifeboat Institution, she drives the brands story, focusing on creating fashionable, comfortable, and durable school shoes for children.

Originally from South Africa, Sharon co-founded the business with her husband after seeing a lack of quality school shoe options for their own children. She actively seeks creative inspiration for new product developments and enjoys attending trade shows to connect with retailers and discuss industry trends.

She left school at 16 to enter the world of work, pursuing business and marketing studies in the evenings.

Read the full overview →
Experience
25 Years
Current Role
Brand Manager Term Footwear
Job Level
Middle
Location
Poole, England, United Kingdom
Personality Overview

How Sharon shows up

Cautious & Analytical
Value Seeker
Not Easily Convinced

They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Priorities

Topics Sharon cares about

Children's Footwear Design
Co-founded Term Footwear to create school shoes that children want to wear, focusing on comfort, fashion, and healthy foot development for growing feet.
Retail Engagement
Frequently attends industry events like the INDX Kidswear Show to speak directly with retailers about new brand developments and market needs.
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Career

Work history

3-2025
Brand Manager Term Footwear
David Luke Ltd
2-2010 - 3-2025
Director
Term Footwear
1-2010 - 3-2025
Director
Term Footwear
11-1999 - 4-2009
Marketing and Campaign Manager
Royal National Lifeboat Institution
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2000 - 2002
Merit
Poole College
1987 - 1989
BTEC in Business Studies
Brixton College
1984 - 1986
O Levels
Lytham St Annes High School
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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