Sharon Rexrode

Examiner
DISC Type : cs

Chief Revenue Officer at Waxahachie Sun

Waxahachie, Texas, United States

Overview

Sharon Rexrode is the Chief Revenue Officer at the Waxahachie Sun, where she focuses on growing the companys classified account base and expanding the sales team. Her background includes typesetting and sales, complemented by education in journalism and a certification in digital marketing.

Outside of her professional life, Sharon is deeply passionate about photography and has participated in photo contests. She is also a devoted pet owner who recently sought community support for her dogs emergency surgery, showing a strong value placed on both her animals and her local network.

She once entered a photography contest and successfully rallied her network for votes.

Personality Overview

Late Adopter

Status Quo Seeker

Unexpressive

They do not like taking risks at all and go for proven options in the end.  They are thorough and always follow a systematic approach. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Local Media Growth
As CRO for a locally owned newspaper, she posted about actively looking to expand the outside sales team to better serve the community.
Photography
Studied photography in college and actively participates in photo contests, even asking her network for support and votes for her entries.
Animal Welfare
Showed her dedication as a pet owner by publicly reaching out to her network for support to cover emergency surgery costs for her dog.

Media Appearances

The Waxahachie Sun’s Bold Leap into the Digital Era. Featured in Waxahachie Sun

See Now

Work History

7-2018
Chief Revenue Officer at Waxahachie Sun
12-1998 - 7-2018
Sales at GateHouse Media
9-1996 - 10-1998
Typesetter at Marfield Corporate Stationery

Education

1987 - 1989
Journalism/Photography from Eastfield College
1982 - 1985
1985 Graduate from Waxahachie High School

More Information

Social Presence :

Prographics :

Exp : 29 Location : Waxahachie, Texas, United States Job Level : Leadership Designation : Chief Revenue Officer at Waxahachie Sun
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Insights For Selling To Sharon

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sharon is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Sharon

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Sharon move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Sharon take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Sharon

Personality Compatibility


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