Shawn Abbott

Questioner
DISC Type : c

Partner (yes, we’re hiring) at Inovia Capital

Calgary, Alberta, Canada

Overview

Shawn Abbott is a co-founder and Partner at Inovia Capital with over 25 years of experience as a founder, executive, and investor. He is passionate about coaching entrepreneurs and serves on the boards of several portfolio companies. Colleagues have described him as fearless, strategic, straightforward, and capable, with a strong understanding of startup challenges.

Personality Overview

Not Easily Convinced

Value Seeker

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They prefer to do thorough analysis of any situation.

Topics They Care About

Venture Investing
As a Partner at Inovia Capital, he actively invests in and advises early-stage technology companies, focusing on helping founders build enduring global businesses.
Founder Mentorship
He is passionate about coaching entrepreneurs, serving as a mentor through organizations like CETAC-WEST and The A100 to help founders navigate their growth journeys.
Alberta Tech Ecosystem
As a founding Chair of The A100 and past Chair of the VCAA, he is deeply involved in fostering the growth and success of Alberta's technology sector.

Media Appearances

Shawn Abbott - Inovia VC. Featured in Inovia Capital

See Now

Work History

Partner (yes, we’re hiring) at Inovia Capital
10-2020
member of the Board of Directors at Certn
2-2019
member of the Board of Directors at Eideticom
9-2017
member of the Board of Directors at Olameter Inc.
8-2012
member of the Board of Directors at Top Hat

Education

2002 - 2002
EPGC (Executive Program for Growing Companies) from Stanford University Graduate School of Business
1983 - 1987
B.Sc. from University of Alberta

More Information

Social Presence :

Prographics :

Exp : 13 Location : Calgary, Alberta, Canada Job Level : N/A Designation : Partner (yes, we’re hiring) at Inovia Capital
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Insights For Selling To Shawn

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shawn is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Shawn

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Shawn move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Shawn take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Shawn

Personality Compatibility


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