Shawn Lay

Researcher
DISC Type : Cs

Executive Vice President at American Power Innovations

Southlake, Texas, United States

Overview

Shawn has no verified overview

Personality Overview

Process Focused

Self-Disciplined

Cost Conscious

They do not like taking risks at all and go for proven options in the end.  Being observant comes to them naturally. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Shawn has no verified topics they care about

Media Appearances

Shawn has no verified media appearances

Work History

6-2025
Executive Vice President at American Power Innovations
1-2008 - 6-2025
Vice President of Sales at Layco Electric Innovations
7-2003 - 11-2007
Senior Sales Engineer at Eaton Electrical

Education

2005 - 2007
Master of Business Administration (MBA) from LeTourneau University
1999 - 2003
Bachelor of Science (B.S.) from Oral Roberts University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Southlake, Texas, United States Job Level : Leadership Designation : Executive Vice President at American Power Innovations
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Insights For Selling To Shawn

During A Call Or A Meeting

DO's

  • When following up with them, expect slowness; use questions to engage them, preferably over email.
  • Actively address their concerns around change, risk, and acceptance by users
  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions

DONT's

  • Avoid emotional and informal language, stay objective and to the point instead
  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shawn is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Shawn

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Shawn move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Shawn take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Shawn

Personality Compatibility


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