Shawn Lyon

Energizer
DISC Type : I

VP, Marketing Strategy at JDRF International

Greater Chicago Area, United States

Overview

Shawn has no verified overview

Personality Overview

Informal

Enthusiastic

Relationship Oriented

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are friendly, approachable and love to make new connections. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

Shawn has no verified topics they care about

Media Appearances

Shawn has no verified media appearances

Work History

5-2022
VP, Marketing Strategy at JDRF International
9-2021 - 5-2022
Strategy Director at Blue State
3-2017 - 6-2021
Director, Digital Marketing & Strategy at One & All Agency
10-2015 - 8-2016
Marketing Manager at ChannelAdvisor
8-2014 - 9-2015
Demand Generation Manager at Altia

Education

2015 - 2016
Master of Arts (M.A.) from Goldsmiths, University of London
2005 - 2009
Bachelors of Science from University of Colorado Colorado Springs

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greater Chicago Area, United States Job Level : Senior Designation : VP, Marketing Strategy at JDRF International
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Insights For Selling To Shawn

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Share some stories about how you you have helped people in similar positions succeed
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid cutting into their flow
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shawn is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Shawn

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Shawn move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Shawn take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Shawn

Personality Compatibility


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