Sheena Moo

Questioner
DISC Type : c

Principal Financial Accountant at PLS

Perth, Western Australia, Australia

Overview

Sheena Moo is a dual-qualified CA and CPA serving as a Principal Financial Accountant at PLS. Her expertise covers corporate and consolidated financial reporting, IFRS, and auditing, built upon her previous experience as a Senior Audit Manager at EY. She is proficient with financial systems like Workiva and SAP.

Personality Overview

Systematic

Price-Sensitive

Value Seeker

They prefer to do thorough analysis of any situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Financial Reporting
A core skill central to her career, demonstrated in senior accounting and auditing roles at PLS, APM, and EY.
Consolidated Reporting
This is a key expertise mentioned in her roles at PLS and APM, indicating proficiency in complex, multi-entity financial statements.
Team Growth
She has actively promoted open roles for her growing Perth team, showing an investment in talent acquisition and team building.

Media Appearances

Sheena has no verified media appearances

Work History

7-2025
Principal Financial Accountant at PLS
9-2023 - 8-2025
Senior Financial Accountant at PLS
5-2022 - 9-2023
Group Financial Accoutant at APM
1-2013 - 5-2022
Senior Audit Manager at EY
8-2007 - 6-2012
Audit Manager at Ernst & Young

Education

CA from Chartered Accountants Australia and New Zealand
CPA from CPA Australia

More Information

Social Presence :

Prographics :

Exp : 19 Location : Perth, Western Australia, Australia Job Level : Mid-senior Designation : Principal Financial Accountant at PLS
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Insights For Selling To Sheena

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sheena is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Sheena

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sheena move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Sheena take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Sheena

Personality Compatibility


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