Sheila Robinson

Questioner
DISC Type : c

Staff Accountant at Soderholm and Associates

Greater Minneapolis-St. Paul Area, United States

Overview

Sheila Robinson is the owner of Abbey Carpet Northwest, Inc. , a licensed remodeling contractor specializing in kitchen and bath design. With a Bachelor of Arts from Concordia College, she manages all business operations, financials, and partner relationships, bringing over 25 years of leadership experience to her role.

Her business philosophy is centered on "service versus selling, " emphasizing complete customer care as the only way to do business.

Personality Overview

Price-Sensitive

Cautious & Analytical

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Kitchen & Bath Design
Her company is a licensed contractor specializing in kitchen and bath design, and she is responsible for managing the showroom and design ideas.
Small Business Operations
As the owner, she manages the company's financials, including accounts receivable, payables, payroll tax reporting, and general ledger management.
Customer Service
Strongly believes in a "service versus selling" approach, viewing comprehensive customer care as the fundamental principle of her business.

Media Appearances

Sheila has no verified media appearances

Work History

3-2014 - 7-2015
Staff Accountant at Soderholm and Associates
1991
Controller, VP of Operations at Abbey Carpet Northwest, Inc.
1986 - 1996
Lead Buyer/Planner at Honeywell Aerospace

Education

1990 - 1994
Bachelor of Arts (B.A.) from Concordia College
1983 - 1985
Associate of Arts (A.A.) from Southwest Minnesota State University

More Information

Social Presence :

Prographics :

Exp : 29 Location : Greater Minneapolis-St. Paul Area, United States Job Level : Senior Designation : Staff Accountant at Soderholm and Associates
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Insights For Selling To Sheila

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sheila is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Sheila

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sheila move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Sheila take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Sheila

Personality Compatibility


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