Shekhar S

Examiner
DISC Type : sc

Co-Founder, Growth (GTM & CX) at CustomerIK

Dubai, Dubai, United Arab Emirates

Overview

Shekhar S. is a results-oriented strategist with over 15 years of experience in technology management, specializing in Martech. As Co-Founder for Growth at CustomerIK, he focuses on simplifying technology stacks to drive business outcomes and ROI. He holds an MBA from the UW Foster School of Business and is a public speaker on data integration.

While his professional life is his main focus, he is likely a supporter of Seattle-area sports, given his time spent in the city for his graduate studies at the University of Washington. This could include following teams like the Huskies or the Seahawks.

Unique fact: Shekhar operates on the philosophy that "The Big D is not Data. . . its Decision, " emphasizing the importance of actionable insights over raw data.

Personality Overview

Status Quo Seeker

Process Oriented

Tough To Convince

They are always well-planned and adopt a systematic approach.  Being observant comes to them naturally. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

Simplifying Martech
Passionate about simplifying complex Martech stacks to amplify marketing outcomes and prove investment ROI, a core theme from his professional headline and experience.
Customer Engagement
He believes Customer Engagement Platforms (CEPs) are the future and has spoken at events for Braze, a leading platform in the space.
AI in Marketing
He has a nuanced view on AI, warning against "AI Washing" while seeing true value in its application for predictive scoring and personalization.

Media Appearances

Shekhar has no verified media appearances

Work History

6-2025
Co-Founder, Growth (GTM & CX) at CustomerIK
3-2013
Founder and CEO at hantaa.io
1-2022
Member at RevGenius
Advisor GTM at Tyto Software

Education

6-2015 - 5-2016
Master of Business Administration - MBA from UW Foster School of Business

More Information

Social Presence :

Prographics :

Exp : 12 Location : Dubai, Dubai, United Arab Emirates Job Level : Leadership Designation : Co-Founder, Growth (GTM & CX) at CustomerIK
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Insights For Selling To Shekhar

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shekhar is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Shekhar

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Shekhar move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Shekhar take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Shekhar

Personality Compatibility


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