Shelley S. in

Shelley S.

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Content Strategy Consultant | Content Design, Creation & Implementation at WordCraft Strategy
📍 Austin, Texas Metropolitan Area, United States

Shelley Seale is a Content Strategist and Fractional CMO with over 20 years of experience turning brand stories into growth engines for mission-driven companies. Described by colleagues as visionary and talented, she specializes in content design and implementation to boost SEO and engagement. She holds a BA from St. Edwards University.

Based in Austin, Shelley is an accomplished journalist and author who has written for National Geographic and USA Today. Her personal interests include world travel, yoga, indie movies, and farmers markets. Her mantra is to “travel with a purpose, ” combining her passions with social advocacy.

She has boarded down a live volcano in Chile and was once robbed by a monkey in India.

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Experience
19 Years
Current Role
Content Strategy Consultant | Content Design, Creation & Implementation
Job Level
Mid-senior
Location
Austin, Texas Metropolitan Area, United States
Personality Overview

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Priorities

Topics Shelley cares about

Content Strategy
Her consultancy, WordCraft Strategy, focuses on helping mission-driven brands eliminate "content chaos" and create focused plans that drive growth and engagement.
Brand Storytelling
She helps companies turn compelling brand stories into growth engines, enabling them to own the conversation in their market through clarity and impact.
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Career

Work history

6-2025
Content Strategy Consultant | Content Design, Creation & Implementation
WordCraft Strategy
1-2022 - 6-2025
Senior Content Marketing Manager | SEO | AI | Content Analytics | Team Leader
Umbrex
1-2019 - 12-2020
Director of Content
Brighter Professional Development and Higher Education
3-2009 - 2-2022
Content Writer | Editor | Event Coverage | Social Media
International News Media Association (INMA)
4-2006 - 1-2021
Content Strategist | Marketing Consultant | Writer | Editor | Author
Shelley Seale Editorial
In the press

Media appearances

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Education
BA
St.Edward's University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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