Shelley S.

Visionary
DISC Type : Ds

Content Strategy Consultant | Content Design, Creation & Implementation at WordCraft Strategy

Austin, Texas Metropolitan Area, United States

Overview

Shelley Seale is a Content Strategist and Fractional CMO with over 20 years of experience turning brand stories into growth engines for mission-driven companies. Described by colleagues as visionary and talented, she specializes in content design and implementation to boost SEO and engagement. She holds a BA from St. Edwards University.

Based in Austin, Shelley is an accomplished journalist and author who has written for National Geographic and USA Today. Her personal interests include world travel, yoga, indie movies, and farmers markets. Her mantra is to “travel with a purpose, ” combining her passions with social advocacy.

She has boarded down a live volcano in Chile and was once robbed by a monkey in India.

Personality Overview

Fast But Thoughtful

Goal-Oriented

Direct & Assertive

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Content Strategy
Her consultancy, WordCraft Strategy, focuses on helping mission-driven brands eliminate "content chaos" and create focused plans that drive growth and engagement.
Brand Storytelling
She helps companies turn compelling brand stories into growth engines, enabling them to own the conversation in their market through clarity and impact.
Travel with Purpose
Her personal mantra as a travel writer for publications like National Geographic. She connects her journeys with telling impactful stories and social advocacy.

Media Appearances

Shelley has no verified media appearances

Work History

6-2025
Content Strategy Consultant | Content Design, Creation & Implementation at WordCraft Strategy
1-2022 - 6-2025
Senior Content Marketing Manager | SEO | AI | Content Analytics | Team Leader at Umbrex
1-2019 - 12-2020
Director of Content at Brighter Professional Development and Higher Education
3-2009 - 2-2022
Content Writer | Editor | Event Coverage | Social Media at International News Media Association (INMA)
4-2006 - 1-2021
Content Strategist | Marketing Consultant | Writer | Editor | Author at Shelley Seale Editorial

Education

BA from St.Edward's University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Austin, Texas Metropolitan Area, United States Job Level : Mid-senior Designation : Content Strategy Consultant | Content Design, Creation & Implementation at WordCraft Strategy
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Insights For Selling To Shelley

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shelley is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Shelley

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Shelley move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Shelley take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Shelley

Personality Compatibility


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