Sherry McCarty, MPA

Questioner
DISC Type : c

Director of Communications and Outreach at University of Virginia

Ashburn, Virginia, United States

Overview

Sherry has no verified overview

Personality Overview

Systematic

Value Seeker

Cautious & Analytical

They prefer to fully evaluate every situation.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Sherry has no verified topics they care about

Media Appearances

Sherry has no verified media appearances

Work History

Director of Communications and Outreach at University of Virginia
Senior Communication Strategist at UVA Health
Sr. Marketing and PR Specialist - Internal Communications and Change Management at UVA Health
Public Outreach Program Manager at National Radio Astronomy Observatory
Marketing Director and Science Center Manager at National Radio Astronomy Observatory

Education

2016 - 2018
Master of Public Administration (M.P.A.) from Villanova University
2016 - 2018
Master's Certificate from Villanova University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Ashburn, Virginia, United States Job Level : Mid-senior Designation : Director of Communications and Outreach at University of Virginia
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Insights For Selling To Sherry

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sherry is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Sherry

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sherry move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Sherry take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Sherry

Personality Compatibility


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