Sherry Wallace, MPA

Go-getter
DISC Type : d

Director of Communications and Marketing at Virginia Military Institute

Roanoke, Virginia, United States

Overview

Sherry has no verified overview

Personality Overview

Direct & Candid

Fast-Paced

Self-Confident

They care equally about the product and its potential impact.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Sherry has no verified topics they care about

Media Appearances

Sherry has no verified media appearances

Work History

8-2024
Director of Communications and Marketing at Virginia Military Institute
1-2024
Chief Strategist and Owner at Wallace Dixon Communications
3-2021 - 12-2023
Public Relations Manager at Eddy Alexander
2013 - 2019
Director of Media Services at Radford University
2018 - 2018
Interim Associate Vice President for University Relations at Radford University

Education

Bachelor of Arts from Hendrix College
Master from Missouri State University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Roanoke, Virginia, United States Job Level : Mid-senior Designation : Director of Communications and Marketing at Virginia Military Institute
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Insights For Selling To Sherry

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Refer to testimonials from others in similar positions
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Avoid long winding pitches, stay objective
  • Refrain from asking too many questions
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sherry is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Sherry

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sherry move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Sherry take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Sherry

Personality Compatibility


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